Upwind participated in Wind Power Expo and numerous other international trade shows every year and ended up spending heap loads of money on creating and maintaining trade show booths.
They had to adhere to strict booth specifications given by trade show organizers, making previously used trade show booths redundant. It was painful to begin the booth design process from square one for every trade show.
They needed a solution that would:
The core team at Exponents listed all the size specifications and came up with a trade show booth that was:
The three-way solution hit the bull’s eye by tackling all of their pain points.