Learn how Upwind Solutions was able to outshine their Competitors @ AWEA, Wind Power, Orlando
After evaluating several proposals, Exponents was awarded to design and build Upwind Solutions 20'x50' brand new corporate booth. Upwind Solutions is North America’s leading wind power service provider that helps wind farmers maximize their returns through innovation and excellence.
JOURNEY FROM CONCEPT TO REALITY
20X50 DESIGN CONCEPT
20X20 DESIGN CONCEPT
10X20 DESIGN CONCEPT
10X10 DESIGN CONCEPT
Live Show Image - AWEA, Wind Power Orlando
3D Edge Lit Logo and unique reception desk to catch visitor attention
Backlit Graphics and lounge style seating
Unique give away display and multilevel branding
SCALED DOWN VERSION OF 20X50 BOOTH IN ACTION AT PRIVATE EVENT
DEDICATED EXPONENTS INSTALLERS WORKING ON SETTING UP THE BOOTH
Upwind participated in Wind Power Expo and numerous other international trade shows every year and ended up spending heap loads of money on creating and maintaining trade show booths.
They had to adhere to strict booth specifications given by trade show organizers, making previously used trade show booths redundant. It was painful to begin the booth design process from square one for every trade show.
They needed a solution that would:
Be flexible enough to meet the changing size requirements
Shape up their new corporate identity in a way that would leave a lasting impression on every visitor
Take away every hassle from design to installation and storage to re-use.
The core team at Exponents listed all the size specifications and came up with a trade show booth that was:
A modular 20 X 50 design that could be easily re-configured to fit even the smallest 10 X 10 space when needed
An aesthetically powerful design completely in line with the Upwind brand values. It visually depicted the brand’s premium imagery with a white backdrop, wooden flooring, luxury seating, a fine product display arch and innovative windmill blade structures on the ceiling.
Part of a comprehensive package which put on every responsibility from installation and dismantling to transportation and storage on Exponent’s able shoulders
The three way solution hit the bull’s eye by tackling all of their pain points.
Firstly, it impressed the onlookers with a stunning display that reflected Upwind’s core values – innovation and excellence in every inch.
Secondly, the massive cost reduction on account of modular capabilities built-in made participation in more events a definite yes.
Lastly, Upwind could breathe easy by leaning on Exponents for expertise, skills and infrastructure that would take care of all logical steps from design to storage and deployment.
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