Axinom GMBH a German based leading provider of software solutions trusted Exponents with their trade show booth needs @ NAB, Las Vegas.

JOURNEY FROM CONCEPT TO REALITY
  • trade shows displays
    interior view of the booth
  • 10x20 custom rental booth @ NAB Show, las Vegas
    Axinom GMBH LIVE SHOW IMAGE FROM NAB 2016
  • Custom Axinom Counters for product display

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Challenges:

NAB 2016 was all set to be the largest gathering of media professionals, Axinom’s target audience. It was a brilliant opportunity to address a global audience with interests in technology solutions. Axinom had booked a 10 X 20 corner booth and wanted a game plan to outsmart 1700 + exhibitors on 100000 sq feet of space.

It was no easy task with fierce competition working towards large island booths and premium positions. How does one make the most of the available space within affordable means?

Axinom GMBH needed:

1. A distinct booth that highlighted their advantage beautifully
2. A booth strategy that turned their corner position into an advantage

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Solution:

Exponents delved into the brand philosophy and lived its spirit to come up with:

1. A progressive booth space that used strong visuals to create powerful first impressions
2. A non-linear design, free from walls and straight line structures that typecast exhibition booths
3. A welcoming open space for an environment conductive to innumerable business discussions

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Results:

It was a happy beginning.

1. The design struck the right cords with the visitors who flocked in large numbers to Axinom’s  stunning booth space.
2. The visuals impressed upon everyone and created huge post event recall

CLIENT FEEDBACK
@Exponents : thank you so much for you engagement and service! The outcome was very satisfying J working with exponents was really great! Kind regards Thomas Wittig | Business Development |Media Strategy and Alliances |Contracts

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