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Rooted in Israel, Turkey, ColorChip is a high-end company specializing in integrated optical components and sub-systems. The company has acquired a global customer base and is counted as one of the top companies offering exceptional networking and communications solutions. Having worked with several such clients, we expected it to be yet another memorable collaboration. Our team’s design turned out to be just that – effective and winning.
Challenges:
ColorChip wanted to create a lasting impression at OFC 2016, Anaheim. It has been one of the greatest platforms enabling exhibitors to connect with 12500+ potential customers. Going by the looks of it, a huge opportunity knocked the door and promised high sales but it also signaled tough competition. ColorChip wanted to cut through the clutter with a futuristic design. They wanted the booth to highlight their innovative solutions and be a conversation starter.
Solution:
Our team took to the task and came up with a spectacular design. The exhibit looked techy and caught the attention of every passer-by, forcing even the busiest eyes to turn heads. We took advantage of the big space and created a separate corner for quality and private lead interactions. The exhibit had a clean feel and the flooring was just right to make the space look inviting and highly professional. Elegant and sleek screen displays highlighting the company service graced the meeting area and merged in stunningly with the design.
Results:
Our team pulled off the challenges quite well and produced an exhibit that appealed to their audience. ColorChip was extremely delighted as the booth turnout surpassed their expectations. The company saw a surge in visitors who showed interest in their offerings and signed off for more.
