Form Fast was looking forward to HIMSS , the meeting point for like-minds in the healthcare IT space.
But the 2.25 million square feet of exhibiting space posed the biggest challenge of being noticed by a busy crowd that’s rushing to touch base with every worthy exhibiting company.
How does one become a part of that consideration set? How does one create a booth identity that inspires awe?
Form Fast needed a solution that would:
1. Have the aura of a radical brand, challenging industry assumptions
2. Be a crowd puller