Case Study for Voss Automotive
One of the first events of the year for Voss was the Advanced Clean Transportation (ACT) Expo 2019. The industry-leading event took place in Long Beach, California and welcomed more than 3,900 clean transportation stakeholders and over 950 registered fleet operators.
Elevating brand presence in the competitive automotive industry was a must for this event. And knowing that their exhibit would be seen by thousands of visitors including hundreds of competitors, Voss trusted the experts at Exponents to design, build, and deliver a quality product and experience that would begin their Spring trade show season off right. With about 2 months to deliver a final product, the challenges included a short timeframe among others.
Challenges and Requirements
- Maximize 400 square feet of space to accommodate several car displays and standing room for visitors
- Clean design incorporating ample lighting, storage space, and seating areas
- Education: Demo areas with audiovisual capabilities
- Budget: Discounted rates for service orders and affordable rental furniture
Creative planning for the exhibit space included the design and development of overarching backlit false-ceilings. The canopies stretched to the floor and simultaneously created 4 demo stations where the exhibitor could educate visitors and showcase products digitally on wall-mounted screens.
And each of the exhibitor’s automotive displays were carefully placed to maximize standing and walking space as well as seating throughout the exhibit.
The backlit walls and canopies created a bright and open environment where cage-style lamps hung from above, adding a special touch to the industrial theme of the booth. White vinyl flooring finished off the clean look that VOSS was hoping to achieve.
To assist with budget requirements, the Exponents Project Management team ensured all mandatory service orders were placed on-time with the show contractors. This saved VOSS several hundreds of dollars in electrical and on-site labor costs. High-quality rental furniture was also provided at a low-cost.
With the help of Exponents, VOSS Automotive showcased a beautiful exhibit and had an overall great trade show experience. In fact, the exhibitor reached their goal of generating nearly 100 leads.
The center of attention was the miniature VOSS car display, which was shipped in from Japan just in time for the start of the event. The 24/7 availability from the on-site Exponents Supervision team added to the seamless event experience for the exhibitor.
“The exhibit looked amazing! Lots of compliments from everyone at the show. Thank you for everything. Eric and the team did an amazing job with set-up and went the extra mile. We look forward to exhibiting at NACV in October.”