Exhibit Rentals Custom Designed for ASCD 2026, Orlando

Booth rental costs vary mostly by size, layout complexity, finish level, and the show city. In Orlando, a practical starting price is $6,250 for a 10×10 booth, $20,600 for a 20×20 booth and $30,800 for a 30×30 booth.
The key detail for first-time exhibitors is if the booth rental is only one part of the budget other than shipping/drayage, labor, electrical, internet, and rigging.
To make budgeting simple and predictable, we offer an all-inclusive price that includes everything, so you’re not piecing together multiple vendors and surprise show charges.

Stress usually comes from late decisions and too many handoffs, not from the booth itself. A smoother experience starts with a simple discipline: ideally begin 4-6 months before, lock your layout early, approve graphics on time, and follow one clear timeline for show forms and services. If you can keep responsibility centralized with one project owner, set schedule, set deadlines, everything gets easier.
That’s why we run rentals with a single project manager and a set timeline, you always know what’s next, what’s due, and what we’re handling on your behalf.

You’ll typically choose between advance warehouse shipping and direct-to-show shipping. Advance warehouse is often the safer route because it builds in a buffer, your freight arrives earlier and avoids the tightest delivery windows. From there, the show’s official drayage/material handling team moves your freight from the dock (or warehouse) to your booth space on the show floor.
In practice, the “make or break” is the coordination: labels, paperwork, target dates, and knowing which carrier and delivery method the venue expects. We take that off your plate by managing the shipping plan and coordinating with drayage so your booth arrives where it should, when it should.

Many venues require union labor for installation and dismantle, and sometimes for electrical, rigging, and material handling. You’ll first have to understand what you’re allowed to do yourself (often things like setting literature) versus what requires a crew.
On-site, the experience is much smoother when someone is speaking the venue’s language: submitting the right forms, scheduling the right crew size, and sequencing work correctly. That’s part of how we support first-time exhibitors. We plan labor needs early and manage the on-floor workflow so you’re not learning union rules under move-in pressure.

Typically a booth rental should include 3D design, complete booth structure, graphics, lighting, furniture, logistics, labor, turnkey project management, and full on-site supervision and support. Optional add-ons might include flooring, counters, storage, AV, hanging signs, and upgraded lighting.
The most important thing is clarity: what’s included in the booth package versus what the show bills separately (labor, drayage, electrical, internet, rigging). We keep this trustworthy by scoping it clearly upfront, so you can compare apples to apples and avoid surprise line items.

A solid checklist typically covers:

• Booth goals, layout approval, and branding priorities
• Graphics content, approvals, and print deadlines
• Shipping plan (advance warehouse vs. direct-to-show) and target dates
• Electrical, internet, rigging, and show paperwork deadlines
• Installation/dismantle schedule and labor ordering
• Staff travel, badges, staffing schedule, and lead capture plan
• On-site essentials (extension cords, cleaning, giveaways, tools, etc.)

If you’re new to exhibiting, the checklist is your insurance policy against rush fees and last-minute scrambling. Our process includes a checklist and timeline from day one and we track the deadlines with you rather than handing you a list and hoping it gets done.

The process is usually straightforward:

1. Share booth size, show name, goals, and budget range
2. Review a proposed layout/design direction
3. Approve scope, pricing, and timeline
4. Finalize graphics and brand assets
5. Confirm shipping/drayage and labor plan
6. Install, show support (if needed), dismantle, outbound logistics

The difference between an “easy” rental and a frustrating one is how well the details are managed between steps 3 and 6. That’s where an experienced booth builder earns their keep, by turning that middle section into a predictable, well-managed plan.

Scheduling comes down to two things: the show’s move-in/move-out hours and the venue’s labor rules. Your booth partner books the labor, coordinates timing with the show contractor and drayage team, and lines up any electrical or rigging.

At the end, you should have a simple plan that answers:

• When setup starts
• When the booth will be ready
• When teardown begins after the show closes
  

We create that schedule early and manage the coordination during move-in, so you’re not stuck chasing crews, freight timing, or last-minute approvals on-site.