Kinetica

Started way back in 2009, Kinetica has always been ahead of the times with innovative technology that astonishes the world. This San Francisco company brings its expertise in distributed, in-memory database management system that uses GPUs. An out-of-the-box product demands an equally ingenious approach at tradeshows and we were are charged to go the unconventional way.

Our Role

Kinetica, the conference organizer, partnered with Exponents when planning this groundbreaking event. Our task was to handle booths for their sponsors, managing all aspects related to shipping, logistics, installation, and dismantling. They required

The Challenges

Kinetica wanted to be at the center of Strata Hadoop data conference, amongst leading brands focussing on big data, data science and technology. With technologies like Apache Spark, Beam, Solr, Mesos, Akka, Myriad and much more being discussed, the conference was sure to attract the most influential decision-makers. Over 7000 expected visitors had a lot to cover in limited time and it was important to draw their attention. Kinetica wanted:

1. A premium look and feel to match the brand’s persona
2. The island booth to signal the brand’s pioneering position in the data world
3. A solution that could be used just for the show

Our Solution

The 20 X 20 island booth had a premium location and it was important to make the most of it. The crowd that usually walks along the sidelines, goes to an island if it looks promising. We suggested:

1. Creating a booth that took full advantage of height leeways given by the organizers to look larger than life
2. Making best use of technology with right lighting and multimedia to catch the busy eyes
3. Breaking away from conventional booth designs with just right elements for a de-cluttered look
4. Using white and blue to go with the brand as well as the premium look of the design
5. Refurbishing a rental design instead of building a trade show booth from base up to serve the one-time use.

The Results

The result met the goals bang on. It meant that:

1. Kinetica’s vibrant booth was visible even from a distance, getting into every visitors’ must-visit list.
2. The customised rental booth looked so awesome, it did not pinch the budget and yet gave an impactful presence.

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