Teijin wanted to be the cynosure of all eyes at the CAMX 2016. To achieve this, they had to compete with more than 500 other exhibitors for the top spot. Teijin needed a booth that adequately conveyed the value and dexterity of the brand. The trade show display booth was required to be a conversation starter with an inviting aura. At the same time, they were looking for something economical.