TNA wanted to shine at the Pack Expo Chicago 2016. The issue with this was the scale and competition at Pack Expo, largest exhibition in the packaging industry. TNA would have to compete against 1800 other exhibitors for the attention of 45,000 attendees. To achieve this aim, TNA requested a booth that left no doubt about its world-class products. The aim was to get a design that would do justice to the quality of service TNA has offered for the past three decades.