Exponents Blog

7 Steps to Improve Lead Management at Trade Shows

Marketing and logistics play a significant role in ensuring the success of your trade show. However, when it comes to making an impact on the bottom […]

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8 Things Your Trade Show Staffers Should Do to Get Your Booth Noticed

Having an exhibit at a trade show is a big investment, but it’s the performance of your staffers that will determine whether it’s a worthwhile investment […]

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7 Soft Skills That Give Your Sales Team the Winning Edge at Trade Shows

Call it the most evident form of demonstration effect in marketing, trade shows are characterized by cut throat competition among participating brands to grab the attention […]

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Trade Show Travel Checklist

Are you traveling to another city, state or country for a trade show? Trade shows in other cities and regions can be great opportunities to generate […]

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How do Smart Marketers Scale Customer Success at Trade Shows?

What the eyes see, the mind believes to be true. Taking a leaf out of the book of Steve Jobs to create a reality distortion field, […]

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Trade Show Must-Haves to Build a Crowd at Your Booth

In the crowded, competitive environment of a busy trade show, there’s nothing quite like being noticed. From free giveaways to product demos, there is a range […]

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How to Design a Trade Show Conversion Funnel to Scale Up Profits

If you have been searching for a way to drive your profits up at your next trade show but have had no luck finding an easy […]

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The 5 Best Trade Show Booth Engagement Design Tactics

There are multiple components to a successful trade show booth design. First, your booth has to stand out from the crowd and attract attention, encouraging attendees […]

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