1. Start by Outlining Your Goals
What you hope to achieve at the end of the event will dictate how you prepare for it. This is why we always ask customers to let us know what their goals are.
Think about whether you want to gain leads at the end of the event, or sell a number of products during the show. Whatever you aspire to achieve, ensure that your goals follow the SMART principle.
This means that they should be Specific, Measurable, Achievable, Realistic and Timely.
2. Set Yourself a Budget
There’s no denying the fact that trade shows are expensive, but that doesn’t mean you have to become bankrupt to taste success. Once you have decided to participate in a show and have outlined your goals, it’s important to decide how much you can spend.
A workable budget it one that typically allows 30% of the total amount to be spent on the exhibiting space.
Remember to keep money aside for shipping of the booth, travel for you and your team and miscellaneous costs such as food for you and your staff.
Once you let us know what your budget is, we will stick to it!
3. Design Your Booth Flawlessly
Your booth’s design will dictate who will engage with you and your brand. A boring and empty booth with long lines of copy on the walls could spell absolute disaster for your brand. Remember, the competition on the show floor is bound to be quite cut-throat, so you need to put your best foot forward.
Think about whether you need to have a demo station as the focal point, or if you’d like to highlight your background graphics instead. Perhaps you need a quiet room where you can finalize lucrative deals.
Think about all the elements you would like in your booth and carefully evaluate whether or not they are necessary to help you achieve your goal. Our design experts will help you with this.
Based on the elements that are required, they will come up with a booth layout that is properly spaced out but doesn’t look bare or empty.