The Need for Custom Rental Exhibits


A trade show is one of the most important marketing tools that a brand can use. During these events, small corporations and big brands alike can compete for a chance to wow their customers and cement their position as industry leaders in the market.

Of course, success at a trade show isn’t always guaranteed. In fact, given the high competition seen today, it’s become increasingly important to create stellar booths that capture the right attention.

When you choose custom rental exhibits for your trade shows, you can rest assured that your booth will stand out from the crowd and perfectly represent your brand to your target audience.


Preparing for a trade show is no easy feat. It takes months of preparation, and if you want a custom rental exhibit, it’s going to take a lot more effort.

That’s why it’s wise to rely on the experts at Exponents. We have created completely customized rental exhibits for our esteemed clients for over 30 years. With our help, you can create a booth that is inviting, immersive, and helps you achieve all your goals.

If you aren’t sure how to go about building a custom exhibit, don’t worry. Here’s a tried and tested process that we always follow at Exponents.




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Take a look at some of our successful projects for the trade shows!

Some of our happy clients!

1. Start by Outlining Your Goals

What you hope to achieve at the end of the event will dictate how you prepare for it. This is why we always ask customers to let us know what their goals are.

Think about whether you want to gain leads at the end of the event, or sell a number of products during the show. Whatever you aspire to achieve, ensure that your goals follow the SMART principle.

This means that they should be Specific, Measurable, Achievable, Realistic and Timely.


2. Set Yourself a Budget

There’s no denying the fact that trade shows are expensive, but that doesn’t mean you have to become bankrupt to taste success. Once you have decided to participate in a show and have outlined your goals, it’s important to decide how much you can spend.

A workable budget it one that typically allows 30% of the total amount to be spent on the exhibiting space.

Remember to keep money aside for shipping of the booth, travel for you and your team and miscellaneous costs such as food for you and your staff.

Once you let us know what your budget is, we will stick to it!

3. Design Your Booth Flawlessly

Your booth’s design will dictate who will engage with you and your brand. A boring and empty booth with long lines of copy on the walls could spell absolute disaster for your brand. Remember, the competition on the show floor is bound to be quite cut-throat, so you need to put your best foot forward.

Think about whether you need to have a demo station as the focal point, or if you’d like to highlight your background graphics instead. Perhaps you need a quiet room where you can finalize lucrative deals.

Think about all the elements you would like in your booth and carefully evaluate whether or not they are necessary to help you achieve your goal. Our design experts will help you with this.

Based on the elements that are required, they will come up with a booth layout that is properly spaced out but doesn’t look bare or empty.

4. Get the Graphics Right

Your booth’s graphics will go hand-in-hand with your booth’s design. Our experienced and talented artists will create on-brand graphics that easily convey your brand’s message to the crowds walking by.

We’ll use impactful imagery and concise copy to ensure that everything you want to say is presented to the visitor effortlessly. Our team will also make the effort to use your brand’s colors and logo extensively through the booth.

This will ensure that visitors recall your brand fondly even after the show is over. Finally, we will ensure we keep 40% of your graphic space empty, so your display looks neat and clean.


5. Do a Test Run

There’s nothing worse than landing up on the day of the trade show only to realize that your customized exhibit doesn’t look anything like what you had imagined.

When you partner with us, you will never have to worry about this. Our team will keep you involved at every stage of the planning process. Once we have a fair idea of what you’re looking for, we’ll build a mock-up of your booth a few weeks before the event.

This will give you enough time to walk through the booth and really experience it. If you’d like any final changes with regards to design or graphics, we’ll be happy to make them in time for the show.

6. Add an Immersive Experience

The most popular booths at trade shows these days are the ones that offer visitors a chance to enjoy a unique experience. We can help you create a booth that engages visitors on multiple levels.

Instead of simply asking your staff to take visitors around, we will ensure that your exhibit is completely intuitive. This way, visitors can experience the entire booth in their own time.

You could also use video walls to tell attendees your brand’s story, or if you have a decent budget, you could use virtual reality to give them a tour of your office or warehouse.

Live demos are a great way to get visitors involved in your custom rental exhibits while hosting games and raffles could lead to significant lead generation.

Want to make a mark at show? Let’s make it happen.