In order to continue their growing success in the Real Estate industry, Federal Realty opted to participate in the ICSC New York Deal Making Show, the largest networking real estate event on the East Coast.
Having experienced trade show trade show booth design in the past, they re-elected Exponents to create a visually appealing and interactive booth for attendees. The unique 10×50 booth space allotted Exponents the opportunity to get creative.
Not only was it imperative to draw the attention of the 10,000 attendees, but to keep them in booth long enough to start conversation and network was another vital component for success.
- Design that would attract attendees and enhance networking experience
- Utilize the 10×50 space to its fullest potential attendee interacting while still serving as a productive area for the client
- Graphics to stand out amongst a plethora of companies with the same goals