Upwind participated in Wind Power Expo and numerous other international trade shows every year and ended up spending heap loads of money on creating and maintaining trade show booths.
They had to adhere to strict booth specifications given by trade show organizers, making previously used trade show booths redundant. It was painful to begin the booth design process from square one for every trade show.
They needed a solution that would:
- Be flexible enough to meet the changing size requirements
- Shape up their new corporate identity in a way that would leave a lasting impression on every visitor
- Take away every hassle from design to installation and storage to re-use.