Requirement
Requirement
Altasciences is a clinical research organization—they help pharma and biotech move drugs from lab to clinic. Serious work. But serious doesn’t have to mean boring.
For SOT 2025, they wanted a booth that didn’t look like a science fair. It should start conversations. Something people would actually stop for. And they needed to pull it off on a budget.
SOLUTIONS
SOLUTIONS
We built a tiki bar on the show floor.
Thatched palapa roof. Neon “TIKI BAR” signage glowing overhead. Surfboards propped against bamboo walls—one says “Keep Calm and Surf On.” A “Stay Groovy” sea turtle. White picket fencing. A cocktail bar counter where conversations could happen naturally.
No overwhelming tech. Just a space people wanted to step into.
RESULT
RESULT
Bronze Award for Best Design on a Budget at the Experience Design Awards 2025.
You could spot it from the aisle—even in a sea of booths. The layout made it easy to walk in, grab a seat at the bar, and actually talk. Branding lived overhead, not just at eye level, so visibility carried across the floor. This tiki bar did exactly what it was supposed to.
Booth Highlights
Surfboards and life rings up close
Cocktail bar with pergola detail
The Altasciences Gallery
Have a look at the booth that turned heads, and how!
Directional signs to Altasciences locations
Coastal vibes on the show floor
Overhead signage pulls you in
Coastal vibes on the show floor
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FAQ
The layout is designed for conversation, not just foot traffic. The bar counter gives people a reason to stop and sit. Staff can engage naturally instead of flagging down passersby. Altasciences used their booth rental to have real conversations, not just hand out brochures.
Absolutely. The surfboards, signage colors, and graphics are all customizable. We can swap the tiki vibe for a different booth design entirely: rustic lodge, retro diner, modern lounge. Whatever fits your brand and audience.
Yes. Altasciences is a clinical research organization, not exactly “fun in the sun” territory. But a memorable booth concept works in any industry when it’s executed well. We’ve built themed trade show booths for pharma, tech, manufacturing, and more.
The branded cube and beach-themed panels hang from the convention center’s rigging points. You’ll need to order rigging from the show contractor (we can walk you through that). It’s worth it. Overhead signage is visible from across the floor, even when aisles are packed.
Strategic choices. The tiki bar uses eye-catching but cost-effective materials: thatched roofing, printed graphics that look like bamboo, and props like surfboards that rent affordably. The overhead hanging sign does heavy lifting for visibility without needing expensive tech or LED walls.
We handle everything: dismantle, pack, and ship it back to our facility. You don’t need to store a palapa roof in your warehouse. That’s the booth rental advantage. You get the impact without the long-term storage headache.
We craft award-winning booths that connect brands to audiences.
