A Trade Show Exhibit
with the Right Spark

For SC24 in Atlanta, d-Matrix, the Silicon Valley innovator behind next-gen AI accelerators, faced a focused challenge—making 200 square feet feel like a world of ideas.

The booth had to invite dialogue, display their award-winning AI hardware modules, and reflect a philosophy built on transformation and efficiency.

Every light, surface, and line had to speak the brand’s language: intelligent, refined, and future-driven.

We transformed d-Matrix’s compact 10×20 footprint into a high-performance exhibit that embodied innovation and brand storytelling.

The booth’s glowing LED frame and perfectly aligned demo screen delivered a striking visual anchor. Organized display cases presented the AI hardware as key elements.

Balanced lighting kept the space refined, while a relaxed seating corner invited deeper conversations.

The finished exhibit distilled d‑Matrix’s brand into a high‑impact 10×20 booth.

The glowing frame and flush-mounted screen stood out on the show floor, while visitors engaged with demos and product talks without feeling cramped, and the red-and-black palette reinforced the company’s generative AI narrative.

The booth became a confident statement: even 200 square feet can hold the power of an idea.