PROBLEM
PROBLEM
For SC24 in Atlanta, d-Matrix, the Silicon Valley innovator behind next-gen AI accelerators, faced a focused challenge—making 200 square feet feel like a world of ideas.
The booth had to invite dialogue, display their award-winning AI hardware modules, and reflect a philosophy built on transformation and efficiency.
Every light, surface, and line had to speak the brand’s language: intelligent, refined, and future-driven.
SOLUTIONS
SOLUTIONS
We transformed d-Matrix’s compact 10×20 footprint into a high-performance exhibit that embodied innovation and brand storytelling.
The booth’s glowing LED frame and perfectly aligned demo screen delivered a striking visual anchor. Organized display cases presented the AI hardware as key elements.
Balanced lighting kept the space refined, while a relaxed seating corner invited deeper conversations.
RESULT
RESULT
The finished exhibit distilled d‑Matrix’s brand into a high‑impact 10×20 booth.
The glowing frame and flush-mounted screen stood out on the show floor, while visitors engaged with demos and product talks without feeling cramped, and the red-and-black palette reinforced the company’s generative AI narrative.
The booth became a confident statement: even 200 square feet can hold the power of an idea.
Booth Highlights
Demo 1
Demo 2
The d-Matrix Gallery
Have a look at the booth that turned heads, and how!
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FAQ
A curved structure outlined in LED lighting creates a futuristic, high‑tech feel that draws attention in a sea of rectangular booths. For technology exhibitors, this kind of frame underscores an innovative brand and makes a small footprint look more dynamic.
When a server rack or large prop can’t be branded or delivered, pivot quickly to alternate display options such as lit shelves and acrylic cases. Providing overnight renderings of the revised layout helps all stakeholders approve the changes in time.
Yes. Modular walls can hide wiring and integrate features like flush‑mounted screens, display shelves and seating without clutter. That flexibility lets exhibitors adapt to product line‑ups or messaging changes while keeping the space open and inviting.
Pre‑building your booth allows you to test lighting, signage and product mounts so that everything fits and functions properly on the show floor. It reduces last minute installation problems, providing exhibitors confidence that the final build will match the approved design.
We craft award-winning booths that connect brands to audiences.
