Excel at the SFA Winter Fancy Food Show 2026 with Custom Trade Show Booths in San Diego

Maximize your impact with our custom trade show exhibit rentals at a fixed price.

The SFA Winter Fancy Food Show is a premier event for the specialty food industry. It brings together makers, The SFA Winter Fancy Food Show is a premier event for the specialty food industry. It brings makers, buyers, and distributors together to discover new products, explore emerging trends, and build valuable business connections for the year ahead. Are you getting ready for the 2026 SFA Winter Fancy Food Show? Exponents look to work towards easing your San Diego trade show booth rental allocated experience for pleasure.

With more than 40 years of experience, it will create tailored trade show booths that keep you at the top of your memory list. Our facility is located only 11 miles from the venue, so we believe we are perfectly suited to provide any last-minute assistance your booth may need. We will handle everything from design to installation so you can concentrate on building relationships and showcasing your brand. Transparent pricing is Exponents’ business idea—no additional fees, no unwelcome surprises. Our entire crew will be on the ground, handling all logistics and ensuring everything goes smoothly.

Get noticed at SFA Winter Fancy Food Show!

About The SFA Winter Fancy Food Show

The SFA Winter Fancy Food Show, taking place from January 11-13, 2026, at the San Diego Convention Center, provides exhibitors the perfect opportunity to introduce their products early in the specialty food market. With more than 13,000 professionals attending the 2024 event, it is a tried-and-true platform whereby brands directly touch with key decision-makers in retail, distribution, and food service.

The attendees include a varied mix of retailers, buyers, distributors, and other influencers, creating a perfect environment for product promotion and meeting with potential company partners.

This show allows brands to make connections that can genuinely benefit their bottom line by giving them access to qualified buyers and establishing essential industry connections. Buyers come from specialty stores (27%), supermarket chains (13%), independent grocers (9%), e-tailers (9%), and other trade channels.

This range of buyer representation makes it an even more valuable opportunity for exhibitors to hit a varied market. With over 40 product categories on display, exhibitors are guaranteed interaction with trendsetters and perhaps to lead the industry trends, whether vegan, gluten-free, or otherwise specialized merchandise.