Given the popularity of trade shows as a marketing tool in today’s day and age, an extensive catalog of booth styles is available to exhibitors. When you choose to participate in a trade show, you can either select one of the many booth designs available or come up with your own unique exhibit booth design.
And that’s where we come into the picture! To make you stand out in trade shows or events we provide you customizable event booth design.
Check some of our exhibit booth designs here
Being in the industry for over 30 years we have perfected the craft of booth building. Irrespective of whichever design you choose from our online catalog, the booth design experts at Exponents help you create a truly exemplary display from it.
We know trade shows are becoming increasingly competitive, which makes it all the more important for participants to find a way to stand out from the crowd. Hence, your exhibition stand’s design plays a vital role in grasping your target audiences’ attention. It influences the way you showcase your products to the customers.
The style that you settle for determines the number of access points to your exhibit. But mapping out the perfect booth is certainly not easy because it requires years of expertise in booth designing. All your subsequent arrangements completely depend on the way your booth or display is setup.
There are so many reasons to pick us as your exhibit partner, we mention a few of those.
If you’re struggling with understanding how to go about creating the perfect exhibit booth design, perhaps we can shed a little light on that. Here’s a look at some common questions that our clients struggle with.
In all honesty, there isn’t a single right answer to this question. There’s no magic figure that ensures you will earn high returns on your investment. While setting your trade show budget, it’s important to be realistic and think about the amount of space you really need.
Ideally, 30% of your entire trade show budget should be spent on securing the right space for your booth. Another 10% of the budget can be spent on your exhibit booth design. For companies with budgets on the lower end of the spectrum, we recommend opting for exhibit rentals instead of purchasing one.
This will significantly drop your overall budget and provide you with the opportunity to experiment with your booth’s appearance at subsequent trade shows without losing out on your initial investment.
Additionally, when you choose to rent a booth, you can rest assured that we look after everything from creating a spectacular display to shipping your booth to the venue, installing it, and even putting it in storage once the event is over.
Always remember that bigger isn’t always better in the context of your trade show booth design. Too much space could imply that your brand has nothing interesting to say.
Conversely, a small stand that is cluttered might confuse visitors. About your booth size, there is no ‘one size fits all’ solution. But with regards to location on the show floor, we recommend attempting to secure a place that’s near the front of the venue, or the food court.
These areas tend to see high traffic, so a high number of people will likely visit booths in the area.
The short answer is yes. Customizing your booth will most likely make your exhibit visually pleasing. You don’t want to find yourself enviously admiring your competitor’s booth on the day of the event. Instead, you want the exact opposite to happen.
Visit a couple of trade shows as a customer and observe what styles exhibitors are employing. Doing this will help you make an informed decision in regards to your exhibit booth design.
Including a dedicated meeting room in your stall will allow you to have uninterrupted one-on-one meetings with your potential clients. You can also consider designing an inviting lounge where the attendees can relax and charge their phones.
If you have more questions on your mind regarding your exhibit booth design, why not contact Exponents for a consultation? Right from the very first meeting, we’ll provide you with a project manager who will look into all your queries and answer them with ease.
Or, if you’re simply looking for some interesting ways in which you can jazz up your exhibit booth design, here are a few recommendations from our experts:
Creating a recreational space for your visitors will be well received. You can also consider providing your clients with refreshments. It’s important that you let the attendees know that their presence is valued. Provide your customers with free Wi-Fi. Ask for their email IDs and phone numbers while they’re logging in.
This is an indispensable technique that will help you generate a long list of potential leads. Create a relaxing atmosphere in the rest area with pipe music playing in the background.
If you want visitors to come flocking to your booth, it’s crucial that you get your graphics absolutely spot on. Typically, we recommend using a single, powerful graphics and a short line of copy. This will likely leave a bigger impact than several images and paragraphs of information.
The positioning of your graphics is also important. Placing them 4-6 feet off the ground is ideal since it will be at eye-level, so everybody will be compelled to see what you’re displaying. Too high or too low, and attendees might completely miss the message.
Instead of simply asking people to walk in and see what your brand is about, give them the opportunity to experience what you have to offer. You can do this by hosting demos at your booth or by using augmented and virtual reality to show visitors how you’re making a real difference in the world.
We can help you create an immersive environment for these experiences with our flawless event booth designs.