Trade Show Booth Rental In Las Vegas: Taking Your Company’s Marketing Efforts To The Next Level
According to some of the latest marketing reports, more than 90 percent of trade show attendees are on a quest for new products and suppliers with half those holding direct purchasing power.
Exhibitors’ primary goals at these events are generating leads, boosting brand awareness and building professional relationships.
Since those objectives happen to fall right in line with each other, trade shows are among the most effective marketing and networking routes available to businesses.
While purchasing displays and creating them in-house are both viable options, Las Vegas trade show booth rental is becoming an increasingly popular alternative as more companies realize the inherent value of such an opportunity.
How Does Trade Show Booth Rental Work?
Several steps and considerations are involved in trade show booth rental in Las Vegas, and at Exponents, we’re well-versed in all of them.
First off, you’ll need to decide just which type and size your booth should be. Exhibitors may choose from a wide range of options in these departments.
Linear Booths: As the name indicates, these are arranged in straight lines. They typically measure 10 feet wide by 10 feet deep with a height of 8 feet and only have one aisle-facing side.
Perimeter Booths: Perimeter booths line the outside edges of trade show venues. Though greater height limits apply to these booths, they also only have one side facing the aisle.
Peninsula Booths: Available in versions backing linear booths or those adjoining other peninsula booths, this type offers aisle exposure on three sides as opposed to only one. They’re usually made up of at least four booths consolidated into a single space.
Island Booths: Exposed to aisles on all four sides, island booths are standalone display areas with fewer restrictions than other options. They’re typically taller than the peninsula, perimeter, and linear booths and offer ample space for exhibitors to show off their brands and products.
This is only a basic rundown of the basic types of trade show booths available. Certain variations do exist, and other aspects factor into the equation as well.
Further details can be found under our “resources” tab located at the top of the page. Numerous size options also come into play, ranging from 10’ by 10’ to 50’ by 50’.
If you’re unsure of exactly which size or configuration you need, our experts will be happy to help you. This portion of the process is generally based on each client’s unique needs, goals and budget. Once you’ve decided which booth package is right for you, it’s time to move on to the next phase.
Creating A Powerful And Engaging Design
Once booth type and size have been determined, you’ll brief us on your overall vision for the display. Fill us in on your brand, logo, image, color scheme and other pertinent details. Let us know of any design concepts you may have in mind.
Of course, if you’re having trouble coming up with design ideas, we can help with those as well.
Our full-service design team has plenty of ideas of its own along with extensive knowledge, experience, and creativity to draw from.
We stand ready to offer as much or as little assistance as you’d like with designing your exhibit. With numerous standard designs and infinite customization capacity, the possibilities are virtually endless. Still, certain elements are vital to any display.
Brand Consistency: From overall message to logos and color schemes, a trade show booth rental in Las Vegas should remain true to the brand it’s representing.
Message Effectiveness: Fonts, message size, and positioning could make or break your exhibit just as easily as any other aspect.
Layout: Depending on the size and configuration of your booth, several different focal points may become part of the bigger picture.
Engagement: Pleasantly surprising wow factors, giveaways, touchscreen displays and a wide range of other features are known to hold prospects’ attention longer than static exhibits with no engaging or interactive elements.
Target Audience: Though drawing the attention of as many attendees as possible could be helpful, reigning in truly qualified leads is far more efficient and productive. Doing so effectively varies by industry and market niche, but it’s a universally valuable factor. Target audiences should definitely be considered when designing an exhibit.
Finding Balance: Since trade shows are exceptionally valuable events for businesses, it’s important to pack as many elements and features as possible into a display. That being said, too much of a good thing could be counterproductive. Finding a balance between dynamics and empty space is crucial.
Our team fully understands the significance of these aspects as well as many others in creating trade show exhibits. We use our experience to the fullest benefit of our clients to develop the most powerful and effective Las Vegas trade show booth rental possible.
We’ll develop detailed drawings and three-dimensional mockups of your trade show booth and its setup and dynamics. All the while, your vision, and expectations are kept in mind. You’ll remain in the loop every step of the way, and we’ll make any changes and adjustments necessary to ensure your complete satisfaction before moving on to the next step.
Bringing The Concept To Life
After you’re fully satisfied with the design of your trade show exhibit, we’ll take matters to the next level. This is where construction comes into play.
We use only the highest quality materials and craftsmanship in building your booth and displays; after all, when attendees see the quality in every aspect of an exhibit, they tend to feel they can expect the same from the products and suppliers behind it all.
Numerous materials, textures, and styles are at your disposal. At the same time, a full range of customization options is available.
Our unrivaled blend of knowledge, proficiency, state-of-the-art technology and attention to detail helps guarantee your exhibit will accurately reflect the image you want to convey.
We ensure color schemes, image resolution, placement, and other vital elements remain true to original designs. Once all the displays and features of your exhibit are ready for testing, we set up your booth in our in-house pre-build zone.
This helps ensure everything fits together just as it should from every possible angle. Last-minute glitches are the last thing you want when preparing for a trade show, and we make sure they’re not an issue.
Benefits OF Trade Show Booth Rentals
Companies can gain a number of benefits from trade show booth rentals in Las Vegas.
One of the main advantages would be cost-effectiveness when compared to the expenses of purchasing. This barely scratches the surface, though.
Flexibility: Public mindset is constantly evolving. For complete effectiveness, your marketing campaigns must follow suit. Rentals allow for more easily changing up displays to match your latest marketing efforts and product launches or redesigns without sacrificing consistency. On top of that, they prevent unnecessary expenses to exhibit revamps.
Versatility: Owning a display means being limited to the same booth size and setup across all trade shows. Rentals offer the option of using different sizes and layouts for various events. They also allow for appearances at multiple trades shows simultaneously.
Delivery: Those who own their trade show displays are forced to deal with the accompanying logistical hassles. We cover delivery for you, so you don’t have to worry about getting your exhibit to its destination on time and intact.
Professional Setup: Trade show booth rentals come with dedicated and experienced professional teams who’ll set up your display for the event at hand.
Dismantling: Taking down an exhibit after a trade show can be just as complicated and problematic as setting it up. Sometimes, it’s even more involved. As is the case with setup, professional teams are available for dismantling rental booths, so the extra work doesn’t fall on your shoulders.
Storage: Storage requires space and, in some cases, extra expense. At the same time, not all storage areas and facilities are completely safe from the elements. Few issues could be more frustrating than investing in an expensive, high-quality display only to find it faded and covered in mold and mildew once the next trade show rolls around. With rentals, storage is taken out of the equation.
Project Management: Each of our Las Vegas trade show booth rentals comes with a dedicated project manager who’s tasked with keeping you informed on progress and ensuring every step of the project is carried out according to your timeline and expectations.
Aside from all these advantages, plenty can be said for the benefit of having an entire team of professionals on your side. From design specialists and expert craftspeople to on-site support during your event, we put our diversity of experience to work for you.
Let Us Help Make Your Next Trade Show A Success
At Exponents, we’re a full-service Las Vegas trade show booth rental company dedicated to helping you make the most of your exhibits.
We offer experienced and passionate teams of project managers, designers, and builders as well as logistics, setup and dismantling crews, all of whom are here to put their expertise to work for you.
We’re your full-service specialists committed to making sure your project goes smoothly in every step of the process.
With quality materials and craftsmanship, multi-faceted preparatory measures, on-site support, and transparent pricing, we do everything in our power to guarantee no unpleasant surprises crop up along the way.
Call us or fill out the form we’ve provided here on our website to learn more about how we can help ensure your next trade show exhibit is a success.