Trade Show Booth Design Concepts for CES That Actually Work
Discover trending exhibit design concepts crafted for the demands of the Consumer Electronics Show
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How We Turn CES Booth Design Into a Brand Statement
Planning for CES is exciting — and stressful. With more than 4,000 exhibitors competing for attention, it’s easy to feel like your booth could get lost in the noise. The truth is, great design at CES isn’t about being flashy for the sake of it. It’s about creating a space that helps you connect with the right people, tell your story clearly, and keep things running smoothly on the show floor.
That’s where smart booth design choices make all the difference. From flexible layouts to lighting that guides attention, to tech integrations that make your products impossible to ignore — the right design concepts set you up for real results, not just passing glances.
At Exponents, we’ve spent decades helping brands launch, showcase, and shine at CES. Here are the booth design ideas we see working best for exhibitors who want impact without unnecessary complexity.
Booth Designs To Make an Impression at CES
Linear Booths (10×10 & 10×20) – Small Space, Smart Strategy
Not every exhibitor needs a massive footprint to make noise at CES. Compact booths can still stop traffic when designed with clarity and purpose. Linear layouts work beautifully for startups, app developers, and new tech launches that want to look polished without overextending budgets.
Examples include:
10×20 CES Booth Design – Backlit wall panels, integrated demo screens, and a sleek reception counter that doubles as a lead-capture point.
10×10 Tech Startup Booth – A minimalist, modular setup with bold visuals and touchscreen demos that communicate your idea fast.
Island Booths (20×20 and up) – Command the Floor
When your goal is impact, visibility, and flow, island booths give you the freedom to design without constraints. With 360° accessibility, these spaces are ideal for established tech brands launching new lines or hosting interactive demos.
Examples include:
20×20 CES Island Booth Design – Incorporates open demo pods, lounge seating, and dynamic LED backdrops for real-time content updates.
30×30 CES Booth Concept – Multi-level visual storytelling using transparent LED walls, AR zones, and product showcases surrounded by branded experiences.
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Explore booths we have designed & built at CES
From a 4’x4’ pod to over 3000 sq. ft. trade show booth design and rental. we do it all!
Some of our happy clients!
See what our customers are saying
Hauler Hero @WasteExpo 2025, Las Vegas, NV
May, 2025
On behalf of the entire Hauler Hero team, we would like to express our sincere gratitude for your excellent work on our booth for WasteExpo. We were very pleased with the execution, the high quality of the finishes, the responsiveness of the TV displays, and the overall aesthetics of the booth. It truly helped us achieve the goals we set for the event…
Hauler Hero Team
Marchant Schmidt @Pack Expo 2025, Las Vegas, NV
Oct, 2025
....The booth looked amazing and was very eye catching to our visitors! My team had nothing but compliments as they arrived at the show on the first day! We appreciate the hard work that your entire team put into our booth at Pack Expo!
Marketing Coordinator
Pagos Consultants @Money 20/20 2024, Las Vegas
Oct, 2024
I am a returning customer. Brilliant!
Pagos Consultants Team
Why CES Exhibitors Work With Exponents
We’ve been building booths for CES long enough to know what works — and what keeps exhibitors up at night. Here’s how we take the stress off your plate
- Trial Run Before the Show – Every booth is fully assembled in our facility before CES. You see it, approve it, and walk in confident that what’s on paper is what’s on the floor.
- All-Inclusive Pricing – One quote covers everything. No surprise labor bills, no hidden fees after the show.
- Local Advantage – Our Las Vegas facility is minutes from the convention center. That means faster builds, easier fixes, and tighter control.
- Full-Service Execution – Design, build, shipping, set-up, dismantle — we own the entire process so you don’t have to.
- Experience Across Industries – From startups to Fortune 500s, we’ve delivered CES booths for brands like Tata Elxsi, Ridecell, Nanoleaf, and more.
Let’s Design a CES Booth That Works for You
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