The Challenges
When Red Hat came to Exponents for help with their event, AWS re:Invent , they had big things in mind. After all, Red Hat had just acquired another company and their presence at the Amazon Web Services annual user conference was crucial.
AWS re:Invent brings together attendees from the global Amazon Web Services community, which is constantly growing. The high-attendance conference is dedicated to cloud strategies, IT architecture and infrastructure, operations, security and developer productivity with a focus on AWS products and features.
As an AWS partner, Red Hat challenged Exponents to create a 400 sq. ft. an exhibit that would stand out amongst competitors and potential future partners attending the event.
Main Challenges:
- To incorporate their logo into the structural design of the exhibit while also maximizing space for visitors
- In addition, Red Hat also required a cost-effective solution for audio-visual presentation space accompanied by ample attendee seating
- To incorporate cost-effective rental elements