Booth Rental That
Brewed Success

IFCO Systems, a sustainable packaging provider, sought a booth for The Global Produce and Floral Show 2025 that was more than a standard exhibit. Their goal was to showcase more than just products—they wanted to bring their Bavarian roots to life in a way that felt warm, welcoming, and memorable.

They needed a space that visually stood out, organically integrated their Reusable Plastic Containers (RPCs), and encouraged genuine conversations. The challenge was to create an indoor environment that captured the old-world charm of a Biergarten while staying functional, brand-aligned, and inviting across aisles.

Exponents transformed IFCO’s 20×20 footprint into an immersive ‘Biergarten Experience’. Wooden beams, vine-covered structures, and warm string lights set an inviting tone, while brick textures and natural greenery added authenticity.
A custom brick bar, seating zones, and sustainability graphics brought IFCO’s circular economy mission into clear focus.
RPCs were built into seating, tables, and displays, turning the product line into part of the aesthetic story. Interactive storytelling walls visualized the SmartCycle model, while open seating zones encouraged genuine conversations about innovation done responsibly.
Every element worked together to create a space that felt lively, natural, and distinctly on-brand.

The booth quickly became a standout destination at GFPS 2025. Visitors were drawn in by its atmosphere, stayed for conversations, and left with a deeper understanding of IFCO’s commitment to sustainability.

The design struck a balance between functionality and charm, resulting in strong engagement and exceptional brand recall. The Biergarten experience earned IFCO the Best Island Booth – Business Solutions award, reinforcing the impact of mission-driven design.