6 Tips to Build a Remarkable 10×20 Trade Show Booth
A trade show is an integral part of any good marketing plan. Of course, if you’ve ever attended a trade show before, we are sure you’ve seen rows upon rows of identical booths with cloth-covered tables and fairly inconspicuous backdrops.
Unsurprisingly, these booths hardly make an impact on the thousands of attendees who make their way to such events. This is why it’s crucial to ensure that your booth is well-designed and looks different from all the other exhibits on the floor.
However, if you are still unsure how to give your 10×20 trade show booth the magic touch that renders it a cut above the rest, you’ve come to the right place. Let’s take a look at what you can do to create a truly remarkable booth:
1. Start with Your Goals
Before you can even think about the design of your booth, it’s crucial to outline your goals for the event. Your goals will dictate your booth’s design and the kind of brand messaging you use. Generally, companies participate in trade shows so that they can:
– Raise their brand’s awareness in the market.
– Grow their industry network.
– Develop relationships with investors, vendors, partners, or even patrons.
– Introduce a new product or service.
Once you’ve locked in on a goal, you can think about your booth’s design. Since you have an in-line 10×20 trade shows booth, it’s important to keep the space open instead of cluttering it with too many elements.
Pull apart every design decision you make. Think about how it will help you reach your goal. Once you’ve only got those components that are essential, ask yourself how you can make it better.
Instead of providing a table for a live demo – can you have an audio-visual wall with a video walkthrough of how your product works? Can you provide enough space for attendees to walk around in your booth and experience all your offerings?
If you can, avoid the use of standees as they take up vital floor space. Instead, you can have a few employees walking across the event floor with brochures and flyers and handing them out to people. You could also choose to incorporate any important information on the graphics on your backdrop.
2. Zero in on a Theme
Tempting though it may be, it’s essential to avoid completely decking out your trade show booth with as much brand imaging as possible.
This will transform your display into a terrible advertisement for your company and could deter people from walking in to see what you’re all about.
Instead, think about using a theme that ties together all the elements you hope to use in your booth. You could either come up with a theme based on your brand colors, or one that orbits a popular product or service you offer. The theme should be unique to your brand and offerings.
We can better understand this with the help of examples. Let’s say you work in the aviation industry. You could convert your booth space into a model of a plane’s cockpit. This will instantly grab people’s attention, and with the creative use of video walls, you could even take all the attendees on a simulation flight.
In a similar vein, if you work in the food and beverage industry, you could create a small dining area or a bar in your booth. This will not only offer visitors a chance to sample your products, but it will also differentiate you and your booth from all the others at the trade show.
3. Don’t Get Boxed In
You may have limited space with a 10×20 trade show booth, but that doesn’t mean you can’t be creative. Once you’ve locked in on a theme, you can use the space as a blank canvas and decorate it in any way you deem fit. While you’re considering the booth’s layout, think about whether it’s open and inviting.
Do you have enough empty space to allow visitors to stick around for a while and chat? Most booths have an entrance and a straight line that leads to the exit. These booths almost shepherd people through the space without giving them a chance to truly experience anything.
To get people interested in your offerings, consider using a variety of elements that cater to different senses. Instead of pin-up graphics on your back wall, you can use LED screens or projectors to play videos that tell your company’s story.
To ensure people are comfortable while watching these videos, set up a lounge area with phone charging stations – these are generally very popular and will draw in a large crowd.
Replace regular marketing standees with interactive display kiosks that customers can fidget with. These kiosks could provide knowledge about your offerings or simply give people a little more insight into what your company believes.
4. Think about Touch
Most 10×20 booths are small and uninviting as they have plastic chairs and tables that look quite uncomfortable. On top of that, the printed backdrops are quite plain and boring and don’t add anything to the overall ambiance.
You can easily rectify this and give your trade show booth a little extra oomph by creating a textured space. You can craft backdrops out of stone, wood, or even brushed metal.
Alternatively, you can create partitions within your booth with the help of flowing fabrics and plants. Of course, if you have chosen to add texture to your booth, it’s vital that you do it right.
While adding a tactile element to your booth, it’s important not to overdo things. Never use more than three different textures in your booth as this can come across as cluttered and confusing to attendees. When it comes to textures, less is always more.
You can use simple wood panels to fashion an interesting backdrop. If you’d like to give your booth a fresh feel as well, you could add a few potted plants to your space to give it a warm and homey feel.
5. Light It Up
One of the easiest ways to make your 10×20 trade show booth appear larger is by using the right kind of lighting. You can use spotlights to highlight certain elements of the booth and draw attention to it.
If you are committed to sustainability, you can look for eco-friendly LED bulbs that consume less electricity but last longer. You can also use lights to draw people’s attention towards any kiosks you may have installed around your space.
Depending on what kind of vibe you’re hoping to achieve, you can even consider using colored lights in your booth. However, before you pick UV or blue lights, think about how practical they will be.
Will attendees be able to read any materials you hand them under the lights you’ve selected? You should also think about the effect that colored lights will have on the people working in your booth.
A blue light could make them look frail or odd. If you want to create a good impression on business associates, it’s probably best to stick with white or yellow lights. However, if you’re committed to colored lights, find something that works for your brand.
6. Use Tech to Your Advantage
A few years ago, the use of technology at a tradeshow might have been considered a stroke of genius. Today, however, every single company is expected to have at least a few tech elements in their booth.
In a 10×20 trade show booth, you may not have the kind of space required to set up multiple interactive kiosks or even be able to create a video wall.
But this doesn’t mean you can’t use tech at all. Instead, consider using VR goggles to give participants a truly immersive booth experience. You could also place a touch-screen monitor on your booth’s floor and invite guests to play with it.
The intelligent use of gadgets can definitely help you create a unique booth experience, provided you are thoughtful about the kind of space you have and how many people you can cater to at a single time.
It cannot be denied that participating in a trade show is an expensive affair. If you’ve already decided to purchase a space at an upcoming trade show, it’s important that you do what it takes to maximize customer engagement with your booth.
With these helpful tips, you can create a unique and immersive trade show booth that is sure to help you meet your goals. Remember, when it comes to trade shows, no space is ever too small to create a significant impact. Good luck!