6 Trade show Prep do’s and don’ts


It doesn’t matter if you love or hate trade shows – they are proven to be effective for many wholesale business calendars. Offering an amazing opportunity for you to showcase your brand in the best way possible, you can make a difference with your approach to the audience, engage with it and even sell big contracts and get an amazing return on investment – directly from a display trade show!

However, if you want your trade show display to be effective in terms of popularity and level of engagement, you have to follow some rules. Whether you are a novice or an expert in trade shows, we have a list of do’s and don’ts that successful trade show exhibits have in common.




  1. Knowing your goal

Being aware of the things you want to accomplish with your presentation plays the crucial role of your trade exhibit. Whether you want to engage more customers to your brand long-term or you want to make actual sales, your objectives must be set up as a priority in order to follow them properly with a plan.


  1. Placing your brand in a nice spot

When it comes to trade show booths, location is another important aspect. Getting yourself a good spot determines the traffic you’ll eventually get. Therefore, front exhibit halls are definitely trending nowadays – getting you the whole audience at a glance.


  1. Being active

Without proper activity and engagement, your presentation may be considered as boring. That is the main reason why you should get on the edge of your booth and start communicating!




  1. Don’t engage yourself in communication without knowing the other side

It’s simple – without knowing your customers, you wouldn’t know how to target them or engage them in a long relationship with your brand.


  1. Watch out for your body language

Body language tells a lot in trade show exhibits. Therefore, you must make sure to be with your open arms and full focus on your customers – sending a clear message that you are interested in them as much as they are in your product or service.


  1. No bad words for your competition

Giving your competitors a bad talk is always off putting at trade show displays. It simply shows direct weakness you have and inferiority of your brand – a thing which customers always notice.