Getting the Most Out of Your 10′ X 10′ Trade Show Booth
Your next event is just around the corner. Are you prepared for it? Have you made a strategized plan to get the best output from your 10 X 10 trade show booth? First of all, it is not necessary to have a massive-sized booth on the floor of the show to showcase your brand products and services.
There are successful exhibitors that have gained great results with their 10 X 10 booth stand. In the end, it is all about enhancing your brand outreach and augmenting your brand value proposition. Leave all the apprehensions and let us focus on how you can maximize your trade gains out of your 10 X 10 exhibit stand at your next event.
1. Setting Your Budget Outlay
It is of primary importance to make a financial plan prior to going forward with choosing your booth display. In consideration with a 10 X 10 trade show booth, you need to have a clear-cut plan. Being a small-sized booth, it is often mistaken by the visitors to be a kiosk or a mobile charging station. You surely don’t want to portray your brand as small or weak in front of your competitors.
Invest your resources smartly. Choose a booth display that highlights your brand perfectly well within your defined budget with a promise of sturdiness. You definitely don’t want to pay for something that might wear down after a single use. Select a booth design that is cost effective, durable and sturdy that can be utilized across your various trade show events.
2. Partner With an Experienced Trade Show Service Provider
It has been seen that choosing a trade show service provider often turns out to be a challenge rather than a smooth affair for your marketing team. Just look for some of the key features, and there should be smooth sailing for your team in the entire trade show participation journey.
A trade show booth designer and builder with a good reputation and an experience spanning over decades are some of the first few parameters that you should judge your service provider on.
In addition, they should also have a local presence at the location of the event to carry out the transportation and handling services comfortably without any delay and defect. You must meet the design team in person before choosing your 10 X 10 booth design to get assured completely about the feasibility of the booth design.
3. Enhance the Visual Appeal
In the words of the famous emperor, Napolean Bonaparte, “A picture is worth more than a thousand words. A well-thought-out display speaks volume about your brand. Pick a bold and vibrant color scheme to represent show stopper products of your brand with 10 X 10 booth display. It helps you to draw the attention of the audience towards your brand without any failure.
Having a compact size, it is important that you arrange the accessories in a sorted way so that it doesn’t end up looking cluttered. Tell your brand story in the most effortless and descriptive ways by positioning your key items strategically to enable the visitors to catch the sight of it immediately.
Once they move forward towards your booth, it is the responsibility of your marketing team to put forth their best move to prolong their attention.
4. Brand Accessories
Having a little space to fill all your brand product might not be the best plan when you are showcasing with 10 X 10 booth display. It is best to shortlist the most important items that you want to put on the display for the visitors.
In addition to showcasing your brand products and services on display, you can also make effective use of the walls, lights and empty spaces to use for your promotional activities.
However, just make sure that everything stays well in sync together and doesn’t look cluttered. Try to incorporate impactful images and videos in your booth that define your brand story effortlessly and engage the visitors in a much better way. If the space permits, add some additional brand accessories as highlights to engage the visitors further.
5. Choosing Lighting Smartly
Manage the settings of your booth lightings in line with your budget outlay. There are absolutely no needs to overspend on the lighting part of your booth display. You can play smartly here and get maximum output by investing lesser in the lighting department.
LED lights, for instance, are a great option as it is much more durable, brighter highlights your brand in the best way. LED lights are known to stay working for at least 10 years!
Wouldn’t it be totally beneficial for your booth display to have an effective lighting system that lasts forever? Also, they are cost saving and energy efficient. They consume lesser energy in comparison to the traditional lights. This also makes them environment-friendly. Having so many benefits, it makes them one of the best choices for your booth display to get maximum returns in limited investments.
6. Design Mobility
The era of immobile design has long gone. With such great technological developments taking place every now and again, it becomes imperative for your team to focus on getting a booth display that is well-infused with mobile design additions.
You can use an LED monitor that is displayed with looping images that showcases your brand story and key brand differentiators in a continuous manner.
This also enables your marketing team to present the visitors and prospects with a live presentation without making any extra effort. Also, with a 10 X 10 booth design, it works perfectly well. It makes your booth highly interesting. Raise the platform of the display screen a bit higher, and it would be easier for the visitors to get hold of your booth display from afar.
7. Well-trained Staff
In addition to having an effective booth stand, you must also have a well-trained marketing team that is friendly, attentive and smart. Trade show events are frequented by a lot of different types of visitors.
There would be some who would just wander around the booths without any business intentions and then there would be your prospects that are highly crucial for your business.
Train your staff well to streamline the audience without being rude at any point in time. You may also find an opportunity to meet the renowned business professionals hailing from your industry vertical. Make your staff well-acquainted with a client dealing in order to get all roads clear to establish future business alliances with them.
8. Diversify the Leads
Just like streamlining your visitors, you must also streamline your leads during the trade show event. There are cases where the interested visitor might just be looking forward to appreciating one of your attractive brand accessories placed in your 10 X 10 booth display.
In other cases, you might just discuss your sales pitch with a prospect and gather all the important details in a quick manner.
All your potential leads might not be extremely viable from the business perspective. In this case, just create a ranking system and diversify your leads in ver potential, medium potential and low potential. This will benefit your sales team greatly to pitch the clients later and get much better and positive outcomes.
9. Promotional Events
Utilize your 10 X 10 booth space smartly by incorporating one or two gaming modes along with an attractive display. Once the visitors appear in your booth stand, it is of utmost importance to accelerate their interest in your brand.
For this, you can either continue to provide valuable insights about your brand philosophy or you can simply offer them to play a spin wheel contest and win a prize. Visitors tend to get attracted to booths that offer something extra such as giveaways, goodies, and free food items. You can also offer them free discounts that they can avail after visiting your website.
10. Online Marketing
Make a greater utilization of online marketing before, during and after your trade show participation. Post all the details about your event participation on different social media platforms and actively participate in every online event that is related to your trade show participation.
You can also incorporate e-mail marketing in your online marketing strategy and create online campaigns prior to your trade show event.
During the trade show event, you can post live videos to let your audience know about every update first hand. After successfully concluding your event, you can thank your audience online and start the process of taking follow-ups from the prospects.
These are some of the ways that you can follow if you are participating in your next trade show event with a 10 X 10 booth rental. By following these steps, you should be able to open an attractive window of opportunities to augment your brand value proposition, build your brand image and generate substantial leads for business development. We wish you the best of luck for your next event.