Ten Factors to Remember While Planning a Trade Show


No matter how many times you have prepared for a tradeshow, there may have been times when you felt that your display was lacking a certain something. There are several factors that can lead to the best presentation, the one that can lead to a lot of conversions. By keeping in mind these ten factors while planning for your next tradeshow, you can set yourself up for success.


1: Remember your purpose for the display

Before you set out for your tradeshow, you need to be extremely clear about what you are trying to achieve there. To do this, you need to set out clear goals for your business. You can set up SMART objectives: Specific, Measurable, Achievable Realistic and Timebound. These objectives can help you to stay on track and be very clear about what it is you expect to get out of the event.


2: Use honest timeframes

Being honest with yourself about the timeframes you need at the exhibition will help you to save on a lot of time yourself. The timeframes should be as realistic as possible. You will need to account for the time spent in setting up the display as well as the time spent in activities that take place before the main event and after the main event.


3: Work on it as any other project

When you work on a project, you have to factor in several aspects. An exhibition should be planned for just as any other project. Therefore, use the different project management tools that are available to you to complete your planning. There is the Gantt chart, which had been devised by Henry Gantt who built the Hoover dam. This is therefore a tool that will surely work for you as well.


4: Keep the management group compact

Keep just a single approver for all large purchases and to make the final decisions. This will help the decisions to be made a lot faster.


5: Set your sights on what you are trying to achieve

Know just how many leads you are targeting to generate. 50 leads for a single day can make for a realistic figure. Additionally, figure out just what sort of leads you want these to be. Do they have to be media people? Distributors? Investors? Keep all of this in mind and make a note of it so that you can always remember it during the show.


6: Bring in the new

People are always looking for the next big thing. The launch of new products is what makes people sit up and take notice at exhibitions. This is why there should be a highlight of everything that is new about it. How it can revolutionized the industry, and so on.


7: Focus on how your business can change the industry

Make your pitch one that shows just how your business can influence the industry. This should accordingly influence your marketing campaign so that you know just how to work on what that final presentation is going to look like.


8: Make the most of available opportunities

Available opportunities at an exhibition are many. You can get the kind of leads that you would not normally get anywhere else. You have the potential to meet a lot more customers than you would otherwise have the chance to. Making the most of these opportunities is what you need to plan for.


9: Think creatively

Make the best use of visual and audio themes to give your visitors a phenomenal experience when they visit your stall. All of this creativity can result in delighted visitors who will keep your business in mind when they decide to make contact after the event.


10: Remember what is at stake

Studies show that 54% of sales leads made at an exhibition are done without a single call being made. That is a huge statistic. Therefore, with the right