Your promotional item strategy is all set to get an upgrade. We have compiled a list of the top 15 trade show giveaways for 2024. Eco-friendly items continue to be on our list , but we’ve also included some tech-savvy and practical options to suit a variety of audiences. Whether you’re looking for creative trade show giveaways or practical trade show items, this list has something for everyone.

Criteria: What Makes a Good Promotional Item?

The best trade show giveaways hit the sweet spot between several essential features. They are:

Budget-friendly:

Set a budget and choose items that provide value without overspending. Generosity is a virtue, but staying within financial limits is crucial to maximize your return on investment.

Compact and Lightweight:

Ensure that trade show items fit easily into a suitcase or carry-on. This is especially important for attendees who travel frequently.

Longevity:

Choose items that will be used long after the show, keeping your brand in mind. The longer the item is used, the more your logo is seen.

Relevancy:

Items should be relevant to your brand and appeal to attendees. Aligning giveaways with your brand message enhances the impact.

 

The Top 15 List

Each of the items on this list come in various formats, varieties, and even materials. For example, there are many different types of reusable straws – silicone, stainless steel, ones that come in a bag, ones that come in a plastic tube. We recommend shopping around to determine which style is best for your trade show giveaway strategy.

 

#1 Portable Chargers

Highly utilized and appreciated by travelers, keeping your logo visible every time their device needs a boost. These trade show items ensure your brand is remembered long after the event. Portable chargers are indispensable for attendees who rely on their devices throughout the day.

 

#2 Water Bottles

Durable and eco-friendly options like stainless steel or insulated bottles reduce plastic use and keep your brand upfront . Water bottles are a classic choice among trade show giveaways, and they come in various styles and colors, allowing for significant customization.

 

#3 Drawstring Bags

These creative trade show giveaways are cost-effective and practical for carrying items during and after the show. They are perfect for a wide audience. Attendees can use these bags immediately to carry other items they collect, making them highly functional.

 

#4 Cool Cubes

Stainless steel ice cubes with your logo are perfect for executives and top-tier customers. These cool cubes eliminate the need for watered-down drinks and can be reused indefinitely. A sophisticated touch in your promotional strategy, these cubes are sure to impress.

#5 Socks

Practical and fun, especially when customized with bright colors and your brand’s messaging. Stand out with these creative trade show giveaways. Custom socks are a hit because they are unique, functional, and highly personalized.

#6 Popsockets

Essential for phone users, offering grip and stand functionality while prominently displaying your logo. These trendy trade show items are always a hit. Popsockets make holding a phone more convenient and are often used daily, ensuring frequent brand exposure.

 

#7 Flash Drives

Useful for storing and transporting data, keeping your brand in daily use. A staple in trade show giveaways for their practicality. Flash drives can be preloaded with your marketing materials, adding extra value for the recipients.

#8 Reusable Straws

Eco-friendly options like bamboo or stainless steel promote sustainability with every sip. Reusable straws, a modern twist on trade show items, help reduce plastic waste and appeal to environmentally conscious attendees.

#9 T-shirts

A classic giveaway, customizable with unique designs and messages, ensuring visibility long after the show. These trade show items are always well-received. T-shirts come in various materials and styles, allowing you to choose high-quality options that recipients will love wearing.

#10 Mints

Customizable tins and embossed mints provide a fresh way to promote your brand and can be reused. Simple yet effective trade show giveaways, mints are practical and appreciated. The tin can be reused long after the mints are gone, offering extended brand exposure.

#11 Shot Glasses

Available in various materials, they associate your brand with fun and memorable interactions. These creative trade show giveaways leave a lasting impression. Custom shot glasses are great for creating a fun and relaxed atmosphere at your booth.

#12 Smart Wallet

Stick-on phone wallets with RFID protection are a daily-use item that keeps your logo visible. Smart wallets, modern and useful trade show items, are convenient for holding cards and cash. They are especially popular among younger audiences who prefer to travel light.

#13 Lip Balm

Whether it’s the scorching summer sun, dry winter months, or just a lot talking, lip balm can be super handy. This item is very budget-friendly, and since it has a long shelf life, your brand will be visible for longer. Opt for a unique presentation with the pictured silicone holder rather than the classic tube shape.

#14 Sunglasses

Practical and stylish, sunglasses present your brand in a fun way and offer protection. These trade show items can be both useful and trendy. Sunglasses are a great way to promote your brand during outdoor events and activities.

 

#15 Koozies

Koozies are affordable and customizable for cans or bottles, making your brand look cool and memorable. They are perfect trade show giveaways for a lasting impression and are popular at outdoor events and parties. Custom designs can make them stand out and be conversation starters.

Wishing You Happy Giveaways

We hope this list inspires your promotional item giveaway strategy! Each item has various material and format options, allowing you to choose the perfect fit for your audience. Explore more eco-friendly options if sustainability is something that aligns with your brand values. Remember, creative trade show giveaways attract attention and create lasting impressions. Whether you choose high-tech gadgets or practical everyday items, the right trade show items can significantly enhance your brand’s visibility and recall.