How to Design Creative 10×10 Trade Show Booths?
Making your presence felt at a trade show is one of the easiest ways for you to showcase your brand and its offerings to your target audience. These events serve as the ideal platform for industry-leaders and new-comers alike to introduce new services to the attendees while also expanding their business network.
However, given the fierce competition that is common at trade shows, it is absolutely crucial that you create a booth that stands head and shoulders above the rest.
This doesn’t necessarily mean that you have to build a larger or taller booth. Instead, you should find a way to make the most of the space that you have available. If you’ve booked a 10×10 booth at an upcoming event, we’re here with a few 10×10 creative trade show booth ideas that will allow you to capture all the right attention.
Accept Your Space
Whether you’ve chosen a 10×10 booth because of budget constraints or because that was the only option available, you need to come to terms with the size of your trade show space. We understand that 10×10 booths can be quite small, but that doesn’t mean it won’t stand out from the crowd. A good way to start this is by doing some research on past shows and seeing what brands have achieved with 10×10 booths. You can use these brands as inspiration for your display.
If you’re having a little trouble with the space constraints of your 10×10 booth, you should think vertically instead of horizontally. Use the space above your booth creatively. There are a few ways in which you can do this. Firstly, you can hang a banner with your brand’s name and logo clearly visible. This will make your booth easy to locate at a crowded show. On the other hand, you can choose to build a second level, effectively doubling the space available to you.
Always Stay on Brand
If you want your booth to make a lasting impact, you need to ensure that every aspect of your display is in tandem with your brand’s message. This applies not just to the color and images you use on your display, but also the way in which you and your staff interact with attendees. You need to ensure that every color you use in your display is a brand color. It’s also important to train your booth staff adequately so that every attendee they interact with leaves with a good impression of your brand.
Create Smart Graphics
At a trade show, you have only a few seconds in which you have to capture a potential customer’s attention. Brightly-colored booths may help here, but that’s not all that matters. The graphics and copy that you showcase across your 10×10 booth design will also play an important role in convincing attendees to visit your exhibit. Instead of cluttering your backdrop with thousands of pictures, use a single visual that will leave a lasting impact on people passing by. You can also use taglines or short lines of copy to give attendees a clear snapshot of your entire brand in a single glace.
The height at which you place your graphics and copy is also incredibly important. For the best impact, ensure that your copy is placed 4-6 feet above the floor, at eye level. This will make it easy for attendees to read what you’ve written, even if they’re just having a quick look at your booth while walking past.
Design an Open Booth
To invite larger crowds, you need to create multiple entry and exit points for your booth. While this isn’t always possible with an in-line 10×10 booth, you can definitely attempt this if you have a corner or island booth. You also need to ensure that your booth isn’t too cluttered with props and furniture, making it difficult for attendees to enter your space. One great way to do this is by getting rid of any and all props that don’t directly impact your overall experience at the show. Create cozy meeting areas in the corners of your booth with a few comfortable chairs and small tables, leaving the rest of your booth free for attendees to take a look around.
Add a Little Life to Your Booth
A living wall, or a wall that is decorated with plants, flowers or even fresh fruits, could add a burst of life to your entire booth. Apart from drawing attention to your booth, the living wall will also create a comfortable and somewhat healthy environment that attendees are likely to find interesting. Additionally, the greenery in and around your booth will make your display easy to distinguish from the rest of the booths in the hall.
Make Visitors Comfortable
Put yourself in an attendee’s shoes for a minute. Imagine you have spent a few hours on your feet, walking from one identical trade show booth to the next. You must be tired and looking for a comfortable place to rest for a while. Now, capitalize on that feeling. Ensure that your booth, small though it is, has comfortable chairs that make visitors feel welcome. You can also increase traffic to your booth by offering charging stations and free Wi-Fi to visitors.
Transform Your Space Entirely
Instead of asking visitors to enter your booth, invite them to walk around your shop, café, showroom, or airplane cockpit. Confused? Well, there’s no need to be. A great way to make your booth visible is by transforming your available space into something unique and interesting. If you work in the food and beverage industry, perhaps making your space look like a restaurant is a great idea. On the other hand, if you work in the fashion industry you could consider turning your booth into a fashion show, or perhaps a clothing store. People are likely to come and interact with you and your brand if you’re offering them a whole new experience.
Have a Single Focal Point
Since you don’t have too much space to play around with, it’s important that you have only a single focal point in your entire booth. If you’ve come to the show hoping to launch a new product, then the focal point must be the product itself. This can be done by ensuring that the product is visible and on display, or by conducting demos that teach attendees how to use the product.
Create a Photo Opportunity
People today spend a lot of time trying to take the perfect picture to share on their social media pages. You can make this work for your brand by turning one of your display walls into a photo booth or a stunning photo opportunity. A living wall, large prop, or even fun photo booth props like colorful wigs and oversized glasses could help you with this. Attendees are sure to flock to your booth to click stunning pictures to share with their followers. Once people have entered your booth and taken the required picture, you can ask your staff members to strike up conversations with them and give them your pitch.
Indulge All the Senses
Most exhibitors focus solely on how their booth looks to attendees, forgetting that they could also invite visitors in by appealing to their sense of smell, taste or touch. Lighting a few scented candles or using a diffuser could help people walking into your booth feel a bit calmer and at ease. Providing refreshing drinks and delicious finger foods is another great way to encourage visitors to hang around your booth and learn more about your brand.
Let Your Booth Do the Talking for You
In today’s digital world, people are far more comfortable typing on a screen and swiping right and left than while having a face-to-face conversation. You can use this to your advantage by installing interactive kiosks and touchscreens around your booth. Allow visitors to learn a little about you and your offerings through these interactive mediums before seeking out the help of a staff member. By giving attendees the chance to work at their own pace, you’re giving them the opportunity to learn as much or as little about you as they want to. Once they’re ready to have a conversation, they will turn to the nearest member of staff and ask for assistance.
With a creative booth design, a well-thought-out budget and a carefully executed plan, you can easily make the most of your 10×10 trade show booth. Now that you know what you have to do, you can enjoy success at your next event.