Trade shows can be cost-effective ways to promote your business, showcase new products and services, and give more visibility to your brand.
But trade shows can be crowded environments, and there may be dozens or even hundreds of booths all vying for the attention of the same audience. The aisles between the booths can be very crowded, and attendees may have a limited amount of time to walk through the exhibit area.
All of these factors combined means that businesses with a trade show booth need to find an effective way to attract attendees to their space.
If you have a 10′ x 10′ trade show booth, below are some ideas to consider to get more attention from attendees.
Create Visual Appeal In and Around Your 10×10 Booth
One way to draw attendees to your 10′ x 10′ trade show booth designers is to create the visual appeal that makes them notice you. When your booth is dull, attendees will move past you – even to the booth right beside yours – without giving you much thought.
Increase your visual appeal by for creative trade show booth:
- Using lighting elements in unique ways, such as spotlights, backlights, lit panels, downlights, or colored lights. Use lighting on your header or overhead structures, to light up (or spell out) your company name. Be creative!
- Include holographic displays, television screens, and other visual features placed at the front of your booth. These elements capture attention, but they must also hold some appeal to your audience so that they bring attendees into your booth space.
- Using color to set a mood. Do you want people to be excited? Relaxed? Pay attention. The colors you use – as your backdrop, on furniture, even carpeting, and accessories – help set the mood. Pay attention and try not to blend in with other businesses. A bright red booth, for example, will stand out and be remembered when everything around it is blue or white.
Incorporate Unique 10×10 Booth Design Elements
When you want your exhibit to get noticed, incorporate unique design elements into your booth. For example, having a unique 10×10 trade show booth design theme to your overall space is one way to get the attention of passersby. A beach-themed booth with reggae music may stand out from other professional booths in a significant way.
Make sure that the theme you use reflects your business and is suitable for your target audience.
Using sound can also be effective. Music or sound effects can make attendees turn their heads and can even draw them in from farther away.
Dressing your team members up in costumes or having great free giveaways can also be effective.
Placing a 10×10 trade show booth at a busy show can be a cost-effective way to get your name out there, but you need to take steps to get people into your booth if you want the show to be a true success for your business.
Spend some time brainstorming options suitable for your business before you begin to design your booth is a great way to start. Your time and effort planning and designing your exhibit booth will be well-rewarded.
If you want to really stand out with your next display, let the experts at Exponents help you design a creative 10×10 trade show rental booth. Our award-winning trade show booth designs are available, for rent and for sale, across the USA and around the globe.