How to Stand Out with Your 20×20 Trade Show Booth Rental

How to Stand Out with Your 20x20 Trade Show Booth Rental


If you are looking to rent a trade show booth you are going to want to select from a range of quality 20×20 booth rentals. To get the most out of your rental, however, you are going to need to understand how to stand out. The best booths in the world can’t help you if you don’t have a plan for engaging customers and driving excited people to your booth, and that is why we’re here to help with five tips that will set you apart from the competition. 


Set Your Booth Apart from the Competition 

Mimicking other trade show exhibits is a surefire way to prevent your booth from getting the attention it deserves. Embrace the uniqueness of what your business or organization offers by creating an inventive booth that proudly displays what makes your brand unique. 

Whatever it is that sets your business apart, harness that and convey it in an interesting way to catch the eyeballs of passersby. Successful trade show displays depend on doing something out of the norm or unusually exciting. To achieve this, creative promotion is a must. 

Promote Creatively to Drive Excitement and People to Your 20×20 Trade Show Rental Booth 

Trade show exhibit rentals will be a success for your business if you drive excited people to your booth, and the best way to get people to pay you a visit is by promoting creatively. At trade shows, it’s a simple reality that there will be hundreds of booths competing for the same sets of eyeballs, and you want each of those eyeballs stopping at your booth in a meaningful way. To do this, start by thinking of what you can provide that’s valuable. Contests, promotional events, unique special offers and more can all be used to generate interest. If you want to go the contest route, make sure you have a quality sound system or some other way to draw immediate attention to the contest throughout the trade show’s duration. 

Also, engage social media users at the trade show with the value of location-based services. By advertising your booth and where you will be on social media, you can drum up excitement and even get some visitors that came to the show specifically to check out your booth. 

Feel free to also get creative with the size of the booth, perhaps opting for a double decker booth that will draw crowds by simple virtue of the fact that your booth is impossible to ignore. If you can tie the extra large design into a theme pertaining to your business, all the better. 

Utilize Lighting for a Subtler Way of Turning Heads 

While the previous suggestions were overt, a subtler way of turning heads involves utilizing quality lighting. Whatever you are advertising at your booth can be highlighted and accentuated with clever spotlighting that will keep your products and displays at the center of attention. 

Also, choosing striking colors such as red and green can draw eyes to your booth in attractive ways when combined with the right lighting. While visitors to your booth may not be conscious of the fact that good lighting drew them to your booth, you will have more visitors to your booth all the same. Take advantage and get them excited about your products and brand. 

Channel Your Tech Enthusiasm 

For another inventive way to stand out, embrace your inner techie. Employ a holographic projection for a booth that will draw crowds in droves. Similarly, embracing the future by utilizing other exciting technologies – virtual reality or glasses-free 3D – will be another surefire way to drive traffic to your trade show booth. Whatever industry you are in, curiosity can be a compelling magnet for potential clients. 

Speaking of the future, never forget that social media is essential for businesses competing in the 21st century and beyond. While wowing the senses with futuristic displays is a great strategy, integrate these ideas into social campaigns and platforms to maximize the ROI from your trade show investment. 

Embrace Creativity for a Standout 20×20 Trade Show Booth That Engages and Wows the Senses 

As you can see, it really isn’t difficult to stand out at a trade show with your 20’x20′ booth rental. In short, your steps to standing out can really be boiled down to two simple steps:

  1. Rent trade show booth.
  2. Have fun, get creative and show what makes your brand so great and different!

That’s really all there is to it if you want to maximize the value of your 20’x20′ trade show booth rental by standing out in a meaningful way that can grow your business.


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