The decision to exhibit at a trade show should never be taken lightly. A substantial investment of both time and money is required to enjoy success at the end of an event. Failure to plan in advance could lead to disastrous consequences.

Given that trade shows are industry-specific, there is often intense competition on the show floor. This is why it’s absolutely crucial for a brand to plan properly to gain an advantage and enjoy true success at the end of the show. If you’re worried about how you can accomplish this, you can lean on Exponents.

We have been in the trade show business for over three decades and can help you achieve all your goals with a tailor-made booth and our quality services.

 

The Importance of Trade Shows

Trade shows not only provide immediate gains, but also facilitate long-term deals. This means that your overall performance will have far-reaching effects on your business. This is why it’s essential that you get everything right before, during and after the event.

Every trade show is unique and what might have worked in the past may not work in the present or the future. That’s why even companies who have exhibited previously require a helping hand from experts.

Exponents are known for providing comprehensive services that leave no stone unturned. It doesn’t matter whether your business is big or small, we can help you come up with trade show booth ideas to attract visitors.

 

How Exponents Can Help?

Exponents has been a leader in the trade show business for several years. Our sincere dedication and efforts have led us to where we are now – a successful organization.

We have mastered the art of booth servicing by constantly honing our skills. Perfection is something dear to us as we always adopt an idealistic approach. We know exactly what it takes to drive traffic towards your exhibit.

By combining cutting-edge technology with innovation, we come up with unique solutions for each of our customers.

 

Our Trade Show Recommendations

In order to accomplish your trade show goals, it is imperative that you engage with the audience and enthrall them with your display. Taking the right steps will help you establish long-term and fruitful relationships that could potentially translate into future profits.

That is why just participating in a trade show is not enough. What matters the most is your overall performance. There are a number of innovative ideas that can help you attract the maximum number of visitors to your booth. Here’s a look at what the Exponents experts recommend:

 

1. Provide Special Trade Show Discounts

Special deals are a great way to lure the maximum number of visitors to your booth. It’s a known fact that people like buying discounted things. After all, who wouldn’t want to avail of a great offer?

You can provide visitors to your booth with exclusive discount codes and vouchers or sell your excess stock for a discount at the event itself.

2. Hand Out Useful Giveaways

Giveaways have become trade show staples, with brands doing whatever they can to draw in the largest crowds by handing out the best giveaways.

While pens and other stationery items have become quite popular, the experts at Exponents have some different ideas. Instead of providing your visitors with items that are cheap or easy to lose, find a way to give them something useful. Canvas bags or cloth backpacks are some of the most common articles used these days.

Plus, if you hand out a bag with your company’s logo on it, other visitors on the show floor are likely to see it and come in search of your booth. If you like, you could even provide lucrative clients with more lavish gifts, such as tablets, phones, Bluetooth speakers or customized headphones. Remember, the more useful your gift, the better your chances of customers remembering your brand fondly.

3. Start Your Preparations Well in Advance

Any trade show journey should begin way before the event takes place. Creating a buzz on social media and other platforms will pay dividends in the future.

You should reflect your excitement for the event in your pre-show marketing campaign. Give the visitors a sneak peek into what to expect on the day of the show. Post photos of the venue on Facebook, Twitter, etc. as the event gets closer. Spread your excitement in all directions.

4. Make Your Booth Interactive

In our experience, the most successful booths are the ones that are interactive. From hosting demos to organizing quizzes and other competitions, there are a number of ways in which you can make your booth interactive. The latest trend is to incorporate virtual or augmented reality into your booth to make it all the more fun. Once visitors learn that you are offering attendees a chance to experience a whole new world, they will be lining up to visit your display.

5. Make Your Exhibit Noticeable

This is, without a doubt, one of the most vital trade show booth ideas to attract visitors. Creating a booth that is easy to spot from a distance and looks exciting will definitely draw in large crowds. If you can, do a little reconnaissance before the show to find out what your competitors will be doing.

Then find a way to do things differently and better. Our experts recommend using hanging signage above your booth to make it appear larger than others, while also making your booth instantly noticeable on the show floor. If you have the means to, you could also use artificial intelligence and digital assistants to make your booth fun and interactive.

Finally, our artists will go above and beyond to create stellar graphics for your display.

6. Create an Inviting Booth

In order to create an impression on the visitors walking by, it’s crucial that your booth is both awe-inspiring and inviting. Impactful graphics and an open façade will help you draw large crowds to your booth.

Meaningful conversations can be started over a cup of coffee and this could lead to a number of long-term, profitable deals. You could also consider installing giant tablets in the rest area.