Why Your Brand Cannot Ignore These Top 10 Reasons to Exhibit At Trade Shows?
The power of a trade show in enabling your marketing team to demonstrate your brand value proposition, widen your customer base and achieve your desired marketing goals is unquestionable. Conventional wisdom has it that trade shows are the most powerful marketing tools.
As we jet start on the new calendar year, it is high time for your marketing team to move forward aggressively to achieve your targeted marketing goals.
Even after this, there would be a wide diversity of opinions amongst your marketing team related to trade show participation. In order to bring your team on the same page and motivate them to start with the brainstorming sessions, we have listed the top 10 reasons for participating in a trade show event as follows:
1. Better Opportunities For Generating Business Leads
Most of the trade show events are frequented by leading and famous business professionals that visit these trade shows with the primary motive to find a brand that can put an end to all their business hassles and offer a comprehensive solution as per their requirement.
As against the traditional methods of generating leads such as e-mail marketing, cold calling, trade shows provide you access to meet with your target prospects directly, enable you to showcase your brand offerings and offer them hands-on experience right on the floor of the event.
If the prospects like what they see at your booth, chances of cracking a deal with them become much higher. In addition to this, you get better avenues to raise business leads for your business development, and consequently, better returns on your marketing investments.
2. Promoting Your Brand on a Massive Scale
Trade shows prove to be highly lucrative for small start-ups and big businesses alike, as it provides a great opportunity to the brands to widen their area of exposure across newer horizons.
It is especially beneficial for your brand if you have just entered the business race. These events let you acknowledge your brand to established business personalities that appreciate the entry of innovative and novel business ideas.
It also opens up windows of opportunities for your brand to connect with the customers on a personal level. You also get to drive a great amount of media attention towards your brand that acts as a catalyst to expand your level of exposure.
On the other hand, established businesses get to showcase their brand strength and solidify trust in the audience further by participating in a trade show event.
3. Meeting your New and Existing Clients Face-to-Face
It is always reassuring to meet with a person face-to-face, and guide them through your business achievements, then the other marketing endeavors. Trade show event acts as a great meeting place with your existing clients, and showcase the strength of your brand to reaffirm their trust in your brand.
It also strengthens your relationships with your existing clients and creates an opportunity to build lasting relationships with other vendors and industry professionals.
Such experience is far stronger than any other medium of communication, be it digital or any other. It also enables you to showcase your key brand differentiators and unique selling proposition to grab the attention of new customers, and offer them innovative solutions so that they don’t just pass-by your booth, but get engaged with your team in a prolonged dialogue, subsequently leading to better chances of lead generation.
4. Better Insights on New Market Trends
How is it that your brand’s marketing team going to improve upon your business strategies until and unless they are not well-versed with the popular demands of the customers?
Besides following the latest trends from the internet statistics, it becomes very important for your brand to participate in a trade show to get real-time insights on the new market trends to improve upon your trade gains.
Having ground knowledge of the changing market tactics in recent years enables your team to learn about the changing moods of the markets that help them improve and innovate their business strategy, and get maximum benefits.
It has been seen in many studies that many businesses have achieved greater profits by staying in line with the popular demands and trends. Following a conventional approach to the market, your brand offerings have long become obsolete. Trade shows provide you with a great platform to enhance your customer base by giving you access to the knowledge of all the latest market trends.
5. Launching Your Star Products
It has often been seen that the highest grossing brands are usually those that use the trade show events to launch or showcase their upcoming products and items. It creates a great sense of curiosity in the minds of your targeted prospect when you launch your start products at a trade show event.
It not only brings their attention towards your highlighted products but allows your marketing team to engage them further in an impactful conversation to open the doors towards establishing a business alliance with them.
It maximizes the level of exposure and lets you connect with the audience on a much deeper level. Allowing your customer hands-on experience with your new products would not only pique their interest further, but it will enable you to generate sales even after the conclusion of your trade show event.
6. Trade Gains with Giveaways
If you have an excess of any of your products lying in your warehouses for a long time, you can use them effectively to drive new customers towards your brand. The best way to do it is to use them giveaways, discounts and contest prizes at a trade show event.
After engaging your visitors in communication to showcase your brand offerings, you can hand them over a specific product that would keep the memory of your brand afresh in their minds for a longer period of time.
Use these products as effective marketing tools by printing all your brand features on them, so that it becomes easier for any businessmen to make contact with your marketing team.
Besides that, you can strategize the offering of your giveaways such as providing special giveaways to your existing customers to achieve a better impact.
7. Get Direct Feedbacks from your Customers
Trade shows are one of the best platforms to address all the queries of your existing and prospects at once. You can organize a small survey for all your visitors seeking their feedback about your brand offerings and performance.
This can also act as an indirect means to generate leads where you will be able to get the contact information of all the survey participants.
It also enables you to improve upon the quality of your products and services that ultimately works in your brand’s interest.
Most of the trade show visitors are attracted towards those booths that offer something extra besides showcasing their brand offerings, so make the most of it by using the survey technique in your trade show event participation strategy.
8. Better Opportunities for B2B Collaborations
You never know that the exhibitor exhibiting just next to your booth might turn out to be an attractive business lead for your business growth.
Loaded with enormous opportunities, trade shows offer you to make B2B collaborations right at the floor of the event.
Cracking one such business relationship would further lead to various other opportunities of revenue generation for your brand.
Step up your business game by participating at the next trade show to get maximum opportunities to get not just business leads, but highly productive business collaborations.
9. Win the Talent War
Trade show participants include influential business professionals hailing from your industry vertical, and many other specialized professionals that might turn out to be highly productive for your own business.
The best part is that you do not have to go anywhere to find them and make special arrangements to call them for interviews.
Such professionals might just visit your exhibit booth and be able to describe your highlighted products in a much better way than your existing staff.
Get an opportunity to meet with such smart professionals at a trade show event by participating in one as well.
10. Benchmarking Best Practices from your Competitors
If you wish to excel in the competition, you need to keep a close eye on your competitors’ developments. This can happen when you participate in a trade show event that offers similar opportunities to all your competitor brands as well.
Trade shows enable you to access them completely and gather all the necessary data that you require to upscale your brand way higher and excel in every possible way.
Take advantage of such opportunities by exhibiting at a trade show, get maximum returns on your investments.
These are some of the principal reasons that are productive enough for any brand to start their planning to participate in a trade show. In comparison to other marketing endeavors, trade shows are certainly the ones that offer you better business results instantly. What are you waiting for? Simply hire a trade show service company to get an eye-catching trade show booth to display your brand in the most effective way.