Simple Ways to Redesign Your Next Trade Show Exhibit
Are you going to a trade show soon and do you really want to stand out? Then take advantage of these surprising design tips for a successful trade show appearance.
While exhibiting, if your rental exhibit is dreary, then there are higher chances you might lose your potential customers. If you’re a seasonal veteran, then you know what a successful trade show display looks like. Attendees visit the booth they see first and are very selective in the highly competitive trade show fairground. There is still enough supply.
With a well-thought-out and eye-catching trade show exhibit you distinguish yourself from competitors. And you address the feeling of the people you want to reach directly. This way you attract them to your booth faster and recruit more leads and customers. If your last trade show wasn’t that successful and you’re looking for ways to redesign your trade show exhibit then here’s a short guide you must consider:
Keep it Simple and Minimalistic
Simplicity pays off on the trade show floor. Visitors decide in fractions of seconds whether they will visit your booth or not. If your message and appearance are not immediately clear, they will surround you. So tell your story as consistently as possible.
A good example of consistency is CoolBlue. From their site to delivery vans and from product texts to parcels on the doormat: everything radiates CoolBlue. Moreover, strive for this for your company and trade show exhibit. And be unambiguous in your logo, colors, appearance and tone-of-voice. This way, visitors understand exactly who you are and what you stand for. And they remember you easier and longer.
Make your trade show exhibit stand out
Are you 13 in a dozen at a trade show? Hopefully not, because then visitors will walk past your radius. You want to stand out and be different at a trade show. That can be substantive, but trade attendees first look at your booth design. Therefore, it must radiate something.
Make sure your trade show exhibit stands out. This is possible with color, design and also the layout of your booth. Exactly how you do that depends strongly on your industry, goals and intended target group. An experienced booth builder can help you with this. And on the internet – for example at Pinterest – you will find thousands of photos of inspiring trade show exhibit designs. Scroll through it and come up with ideas.
Opt for an Interactive Booth Design
Movement attracts visitors. And doing is almost always more fun than undergoing. Therefore, consider choosing an interactive design to make your booth space interactive and communicative.
You can interact with technology, for example with tablets and screens. But, also by giving demonstrations or having a game played.
Interaction moves trade show visitors and attracts new interested parties. So make sure there is something to do at your booth space.
Put your Name on Everything
Do you know how a cow catches a hare? Nobody knows exactly, so it’s best to increase the odds.
You increase the chance of success at a trade show by putting your name on everything. From trade show counter to notepad and from folder to a fridge magnet. And make it as easy as possible to get in touch. A no-obligation phone call or email can just result in more.
Give Something Away in your Trade Show Exhibit
Not on a large scale, but giveaways do work. You can offer visitors something crazy or eye-catching that they would like to take home. Make sure your branding remains clean and professional.
The giveaway may well be something predictable like a pen or USB stick. As long as they use it regularly and see your name often. The surprise is of course better, but don’t lose sight of the goal. The giveaway is primarily intended to cultivate goodwill and increase your brand awareness, during and after the trade show.
Avoid Clichés and Colloquialisms
“Quality is our top priority.” If you come across such a sentence in a text, you will probably skip it. We close ourselves off to clichés. The same applies to trade show graphics. Visitors are always bombarded with vibrant visuals and overwhelming marketing messages.
Make it Exciting and Intriguing
Make sure that your trade show exhibit does surprise and excite them. For example, place an object in sight. Organize your booth according to a striking theme. Or play with color, scent and images. Whatever you choose, avoid gray mediocrity and distinguish yourself from others. Visitors will appreciate that.
Don’t let it get that far and distinguish your brand with a well-thought-out and striking trade show exhibit. By considering these re-designing tips and with the help of an experienced trade show booth design company, you can turn your trade show participation into a great success.