The Trade Show in New York You Need to Know About
As a powerhouse of commerce, innovation, and culture, NYC offers an environment where industries connect and ideas thrive. The Jacob K. Javits Convention Center, with over 850,000 square feet of flexible exhibit space, anchors the city’s trade show ecosystem, complemented by premier venues like the Metropolitan Pavilion and Brooklyn Expo Center. Together, they make New York one of the most influential expo markets in the world.
In 2026, the city’s trade show calendar spans technology, healthcare, finance, fashion, and construction — bringing together global decision-makers and innovators. Each event offers the chance to network, explore new technologies, and gain actionable insights in a setting built for scale and influence.
For exhibitors and attendees, New York delivers more than exposure. It’s where business potential meets world-class execution — a stage for growth, visibility, and lasting industry connections.
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1. NRF
When: January 11 – 13, 2026
Where: Javits Convention Center, New York
About The Trade Show:
If your brand wants to make a significant impact in retail, NRF’s Big Show is the event to attend. With over 37,000 industry professionals and more than 1,000 exhibitors from over 90 countries, this is a prime opportunity to connect with decision-makers, buyers, and innovators eager to discover what’s next.
You’ll engage in valuable face-to-face interactions, not just passive views. By using custom trade show exhibit rentals or strategic trade show booths, you can turn interest into action. The show’s layout and programming enhance engagement, featuring booth tours, tech demos, and networking zones that maintain steady traffic.
Positioning your brand alongside industry leaders means maximizing your chances for leads, visibility, and growth in retail. At this show, you’ll find the connections and opportunities to achieve your goals effectively and at scale.
2. New York National Boat Show
When: January 21 – 25, 2026
Where: Javits Convention Center, New York
About The Trade Show:
The New York National Boat Show is a premier event for serious marine business, attracting over 100,000 attendees and 400 exhibitors. This show draws a passionate audience ready to invest in the latest boats, engines, gear, and technology.
It’s an excellent chance to connect with high-intent consumers, dealers, and industry insiders in one place. The Javits Center’s spacious layout is perfect for impactful displays, and using a trade show booth rentals ensures efficient setup without compromising aesthetics.
With the National Marine Manufacturers Association (NMMA) overseeing logistics and prioritizing returning brands for space, this event delivers significant long-term value. For companies aiming to enhance visibility, boost sales, and build lasting connections in the marine market, this is an unmissable opportunity. Few events offer such exceptional exposure and buyer engagement in a diverse atmosphere.
3. NY26 Podiatric Clinical Conference & Exhibition
When: January 22–25, 2026
Where: New York Marriott Marquis, New York
About The Trade Show:
The NY26 Podiatric Clinical Conference & Exhibition is the leading event for the podiatric medical community, bringing together physicians, clinicians, and healthcare professionals for three days of education, innovation, and engagement.
The 2026 edition will host 2,000+ attendees, including 1,400+ DPMs, MDs, and medical professionals, across two floors of exhibits and learning opportunities. With real-time engagement tools, expanded networking features, and unmatched visibility, NY26 delivers the best ROI for companies looking to connect with key decision-makers in podiatric medicine.
Browse through our portfolio to find booth ideas in New York!
4. New York Travel & Adventure Show
When: January 24 – 25, 2026
Where: Javits Convention Center, New York
About The Trade Show:
The New York Travel & Adventure Show is your opportunity to connect with travelers eager to book their next adventure. With attendees over 1 lakh and 93% seeking travel expertise, this event offers a highly motivated audience right at your booth. Featuring more than 550 premier travel brands in one of the U.S.’s most lucrative markets, this is where conversations lead to bookings.
Whether you’re showcasing destinations, tours, or experiences, the engaging setup encourages meaningful interactions and generates qualified leads. A custom trade show booth rental helps you stand out with a striking design and versatility. For any brand looking to boost bookings and spark valuable conversations, this proven platform delivers results which helps you reach your target audience and goals.
5. Toy Fair New York – The Toy Association
When: February 14 – 17, 2026
Where: Javits Convention Center, New York
About The Trade Show:
Toy Fair New York is the essential event for the global toy industry, where innovation meets opportunity. With nearly 850 exhibitors and thousands of buyers, media, and influencers at the Javits Center, this show is perfect for brands looking to make a significant impact. It’s about connecting with key decision-makers from major retailers and international markets, while high-profile media, including CNN and The New York Times, provide valuable exposure.
Supported by the Toy Association, the event offers resources like Exhibitor Academy to optimize your booth and media strategy. If you want visibility, influence, and serious B2B traction in a competitive market, Toy Fair is your platform to showcase your product effectively in front of your potential customers.
6. The Winter Market
When: February 01 – 03, 2026
Where: Javits Center, New York, NY
About The Trade Show:
The Winter Market, part of NY NOW, is one of the most established wholesale trade events in the U.S., connecting thousands of innovative brands with top-tier retail buyers from around the world. For over 100 years, it has been the go-to destination for discovering new collections across lifestyle, home, fashion, and gift categories.
With over 10,000 buyers in attendance and a strong focus on trend-driven products, NY NOW provides unmatched exposure for exhibitors ready to grow their brand and expand retail partnerships. It’s where emerging designers and established brands alike meet decision-makers shaping what’s next in retail.
7. Integrative Healthcare Symposium
When: February 19 – 21, 2026
Where: Hilton Midtown, New York
About The Trade Show:
The Integrative Healthcare Symposium is a premier event, uniting over 1,500 practitioners, educators, and industry leaders at the Hilton Midtown from February 19–21, 2026. This gathering creates a focused audience eager to discover innovative products and services in integrative health. As an exhibitor, you’ll enjoy a unique opportunity: 91% of attendees visit the Exhibit Hall, 85% intend to make purchases, and 82% seek new solutions. The Product Showcase places your top offerings in front of qualified buyers with real purchasing power.
Our priority point system rewards loyal brands with strategic booth placement. Streamlined logistics and expert on-site support help you focus on impactful results. Renting a trade show booth ensures an efficient and polished setup that enhances your brand’s professionalism.
For meaningful connections, credibility, and sales growth in integrative healthcare, the symposium is the opportunity you can’t afford to miss!
20×30 Trade Show Exhibit at NRF Show 2025, New York
8. COTERIE New York
When: February 24 – 26, 2026
Where: Javits Center, New York, NY
About The Trade Show:
COTERIE New York is a leading global event for contemporary women’s fashion, uniting forward-thinking brands, buyers, and industry leaders to shape the next wave of style and retail innovation. Set in the heart of New York City, the show captures the pulse of fashion where trends are born and collaborations begin.
With 8,900+ attendees from 90+ countries and nearly 800 exhibiting brands, COTERIE offers unmatched access to influential buyers and decision-makers. It’s the place where labels build meaningful relationships, expand their presence in the global market, and connect with tastemakers driving the evolution of modern fashion.
9. New York Restaurant Show
When: March 08 – 10, 2026
Where: Javits Convention Center, New York
About The Trade Show:
Join The New York Restaurant Show, the premier event where foodservice brands connect with influential buyers. With over 400 exhibitors and 40,000 industry professionals, you’ll gain direct access to chefs, restaurant owners, and suppliers ready to invest in the next big trends in food, technology, and equipment.
The show floor is designed for engagement, featuring live culinary demos, the Innovation Theatre, and competitions that draw enthusiastic crowds. By using trade show booth rentals, your space will look impressive and remain flexible without hefty overhead costs. Early reservations secure prime placement and cost savings which is a savvy investment for your ROI.
For brands looking to build visibility and generate leads in the foodservice industry, this show is the place to gain momentum and establish connections that matter!
When: March 08 – 10, 2026
Where: Javits Convention Center, New York
About The Trade Show:
Coffee Fest New York is the leading trade event for the specialty coffee and foodservice industry, offering an unmatched platform for product launches, lead generation, and business growth.
The 2026 show will connect exhibitors with a highly engaged audience which includes 80% first-time attendees, 80% involved in purchasing, and 46% final decision-makers. The event draws a diverse mix of owners (35%), roasters (32%), baristas and managers (24%), and start-ups (17%), creating the per
11. International Esthetics, Cosmetics & Spa Conference
When: March 08 – 10, 2026
Where: Javits Convention Center, New York
About The Trade Show:
The International Esthetics, Cosmetics & Spa Conference (IECSC) is the premier event for spa, wellness, and beauty professionals seeking the latest innovations, products, and education in the industry.
The IECSC audience is made up of 51% estheticians, 15% spa and salon owners or managers, and 42% representing day spas. With 73% of attendees as final decision-makers and 30% spending over $20K annually on products and equipment, the show attracts a highly qualified and influential buyer base.
IECSC New York 2026 continues to be the leading platform for connecting brands with professionals driving the future of skincare, wellness, and spa business growth.
Turn your booth vision into reality – Contact Exponents today
12. IBS New York
When: March 08 – 10, 2026
Where: Javits Convention Center, New York
About The Trade Show:
IBS New York is the essential event where beauty brands connect with influential buyers. With over 30,000 professionals like top stylists, salon owners, and estheticians are present for the event, this highly targeted gathering is where the action happens. An impressive 95% of attendees make purchases on-site, with over half holding real buying power. This is your chance to launch products and network with decision-makers.
Featuring 400+ brands and 200+ educational classes, along with engaging zones like “What’s New For You,” the show showcases the latest innovations. The co-located IECSC attracts spa and wellness professionals, expanding your reach.
For beauty brands eager to enhance visibility and achieve exceptional ROI, IBS New York is not just an event but it’s a powerful catalyst for growth. Seize this opportunity to make a lasting impact helping your grow and achieve your targets!
13. LegalWeek
When: March 09 – 12, 2026
Where: North Javits Center, New York
About The Trade Show:
LegalWeek New York is the leading event for the legal industry to connect, innovate, and invest. With over 9,000 professionals and 140+ exhibitors, you’ll access key decision-makers from law firms, corporate legal departments, and tech providers. Attendees seek cutting-edge tools and compliance insights, making this an ideal venue to showcase your solutions. Media exposure through The Edge Room boosts your announcements even before the event begins.
Investing in a well-designed trade show booth rental can create a memorable impression with a streamlined setup. For companies eager to engage with buyers and highlight their value, LegalWeek offers unmatched opportunities and leads that to all in one dynamic location. Don’t miss out on this transformative event!
14. New York International Auto Show
When: April 03 – 12, 2026
Where: Javits Convention Center, New York
About The Trade Show:
The New York International Auto Show is an unbeatable opportunity for your brand. With over 1,000 vehicles on display and more than 100,000 expected attendees, it’s one of North America’s most significant automotive events. This is the ideal venue for unveiling new models, electric vehicles, and innovative technologies, attracting media, dealers, and car enthusiasts eager to engage.
The show offers unparalleled visibility, with world premieres frequently making global headlines. It’s more than just a car show; it’s a launchpad for your brand. With excellent exhibitor services and a prime location at the Javits Center, you can focus on impactful storytelling.
If your brand is ready to make a mark in the automotive industry, this show provides the reach, credibility, and pathway to achieve real-time results.
15. Interphex & Biotechnica America
When: April 21 – 23, 2026
Where: Javits Convention Center, New York
About The Trade Show:
Interphex & Biotechnica America is the essential event for pharma and biotech leaders. With over 10,500 qualified attendees and 500+ exhibitors, it connects you directly with key decision-makers across the drug development lifecycle like R&D, manufacturing, and supply chain. These are professionals actively seeking innovative solutions. The engaging format encourages meaningful interactions through product showcases, Learning Labs, and technical tracks, guiding attendees to your booth. Plus, Exhibitor Awards and press opportunities provide lasting visibility.
With expert logistics support, your team can focus on building relationships rather than managing setup. For brands looking to enhance credibility, drive leads, and join the biotech conversation, Interphex can be your ultimate platform for success.
16. The Makeup Show NYC
When: May 3–4, 2026
Where: Metropolitan Pavilion, New York
About The Trade Show:
The Makeup Show NYC is the ultimate beauty experience for professionals and creatives across makeup, hair, skincare, and aesthetics.
The 2026 edition will feature top brands, celebrity artists, and global educators offering live demos, seminars, and hands-on classes. Attendees can shop pro-discounted products, connect with leading beauty executives, and gain insights from international industry experts. As part of the NYC International Beauty Show circuit, The Makeup Show continues to celebrate artistry, innovation, and community in the world’s beauty capital.
17. Luxe Pack
When: May 06 – 07, 2026
Where: Javits Convention Center, New York
About The Trade Show:
Luxe Pack New York is the must-attend event for premium packaging suppliers aiming to connect with top luxury brands. With over 5,700 high-level attendees from beauty, fragrance, spirits, wellness, and gourmet sectors, this show provides a focused audience of decision-makers eager to discover the latest in design and innovation.
Featuring more than 220 curated suppliers and engaging platforms like Turbo Talks and the “in green” sustainable showcase, your brand will stay at the forefront of industry conversations. All-inclusive booth packages simplify setup, while digital tools like the Keep Track app enhance lead capture. By going for a trade show booth rentals ensures your space reflects the sophistication luxury buyers expect. If you’re serious about enhancing your presence in the high-end packaging market, Luxe Pack New York offers a powerful platform to achieve your business goals. Don’t miss this opportunity!
When: May 7, 2026
Where: Javits Convention Center, New York
About The Trade Show:
The Small Business Expo is New York City’s premier trade show and conference for entrepreneurs, startups, and growing companies.
Held during National Small Business Week, the 2026 edition will feature educational workshops, networking sessions, and B2B marketing opportunities designed to fuel business growth. Exhibitors will showcase the latest products and services essential to small business success, while expert-led panels will cover key topics such as innovation, funding, and marketing strategy.
19. NYSCC
When: May 19 – 20, 2026
Where: Javits Convention Center, New York
About The Trade Show:
The New York Society of Cosmetic Chemists (NYSCC) Suppliers’ Day is the leading global event for cosmetic and personal care product development. It brings together formulators, chemists, brands, and suppliers to explore the latest innovations shaping the future of beauty.
Following a record-breaking year with over 11,500 attendees and 675 exhibitors from 74 countries, the 2026 edition promises an expanded program of education, trends, and collaboration. With technical sessions, live demos, and interactive experiences like the INDIE360° Pavilion and Future Chemist Workshop, Suppliers’ Day 2026 will once again define the forefront of scientific and sustainable innovation in cosmetics.
20. International Franchise Expo
When: May 29 – 30, 2026
Where: Javits Convention Center, New York
About The Trade Show:
The International Franchise Expo is your gateway to franchise growth. Join thousands of qualified attendees i.e. investors, multi-unit operators, and aspiring entrepreneurs, at this key event designed for brands ready to expand. Held at the Javits Center, it connects you directly with decision-makers eager to invest in the right opportunities.
This event goes beyond visibility; it offers invaluable face-to-face time with motivated individuals ready to engage. With targeted digital marketing, media exposure, and networking lounges like E-Zone Masterminds & Mimosas, every element is crafted to help you attract leads and foster conversations.
Enhance your brand further with press features and sponsorships for global visibility. Customized trade show booth rentals ensure a strong, professional presence that highlights your franchise’s value without logistical hassles. If you’re targeting serious expansion and high-intent candidates, this expo positions you perfectly at the right time and place.
Conclusion
New York’s 2026 trade show lineup reaffirms its place at the heart of the global exhibition network. With over 200 annual events, attracting 1.2 million visitors and generating more than $2 billion in regional economic impact, the city remains a magnet for industries driving progress. Its diversity, accessibility, and infrastructure make it an enduring choice for exhibitors seeking high engagement and measurable ROI.
At Exponents, we help brands turn these opportunities into powerful results. Our custom trade show booth rentals in New York are backed by complete design, fabrication, logistics, and on-site management. With decades of experience and a local production facility near the Javits Center, we streamline every aspect of exhibiting. For companies aiming to stand out in New York’s competitive show environment, we deliver reliability, impact, and confidence on the show floor.
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